Forming consumer loyalty of scientific and technical information: the results of a study

Forming consumer loyalty of scientific and technical information: the results of a study

The article presents the results of a comprehensive study aimed at identifying the features of forming the consumers’ loyalty of scientific and technical information. The scientific work is based on data collected through in-depth interviews among employees of the Department of Long-term Planning an...

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Bibliographic Details
Main Authors: A. N. Timokhovich, E. V. Samokhodkin, A. A. Elzon
Format: Article
Language:English
Published: Publishing House of the State University of Management 2023-11-01
Series:Вестник университета
Subjects:
scientific and technical information
consumer loyalty
aspects of loyalty
loyalty formation strategies, consumers of scientific information, principles of loyalty formation, research, consumer behavior
Online Access:https://vestnik.guu.ru/jour/article/view/4739
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https://vestnik.guu.ru/jour/article/view/4739

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