Analysis of marketing efficiency and margin of tomatoes in Sabon Gari LGA, Kaduna State, Nigeria
The study evaluates the marketing margin and efficiency of tomato marketing in Sabon Gari Local Government Area, Kaduna State, Nigeria, where tomatoes are a crucial agricultural product. Despite being the second-largest tomato producer globally, Nigeria's tomato marketing faces challenges such...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
TALENTA
2025-03-01
|
| Series: | Indonesian Journal of Agricultural Research |
| Subjects: | |
| Online Access: | https://talenta.usu.ac.id/InJAR/article/view/14755 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849303937670184960 |
|---|---|
| author | Makama Saleh Aliyu Usman Musa Yagba Magaji Bashiru Dahiru |
| author_facet | Makama Saleh Aliyu Usman Musa Yagba Magaji Bashiru Dahiru |
| author_sort | Makama Saleh Aliyu |
| collection | DOAJ |
| description | The study evaluates the marketing margin and efficiency of tomato marketing in Sabon Gari Local Government Area, Kaduna State, Nigeria, where tomatoes are a crucial agricultural product. Despite being the second-largest tomato producer globally, Nigeria's tomato marketing faces challenges such as seasonality and perishability, with insufficient government support for marketing facilities. It’s against this backdrop that the study attempted to determine the marketing margin and efficiency of tomatoes and to identify the tomato marketing constraints in the study area. A multistage sampling method was used to select the respondents. In the first stage, two vegetable markets were purposefully chosen based on the level of patronage they received. The second stage involved a random selection of 20% of the total traders from a list of traders obtained from their association thus making a total of 100 respondents from the two markets. Data were analyzed using basic statistical techniques viz, mean, percentage, and frequency table. Findings revealed that producers received 96.77% and 94.65% of sales in Samaru and Sabo-Gari markets, while wholesalers and retailers received only 1.09% and 3.31%, respectively. The marketing efficiency was notably higher in Sabon-Gari (114.88%) compared to Samaru (35.66%). Major constraints to tomato marketing were perishability, high input costs, and price swings. To enhance efficiency, the study recommends educating Samaru marketers on value addition and improving logistical support, such as timely input delivery, and better storage and transportation facilities. |
| format | Article |
| id | doaj-art-38c38ccf18a14cbca9f5d06e06202428 |
| institution | Kabale University |
| issn | 2622-7681 2615-5842 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | TALENTA |
| record_format | Article |
| series | Indonesian Journal of Agricultural Research |
| spelling | doaj-art-38c38ccf18a14cbca9f5d06e062024282025-08-20T03:55:53ZengTALENTAIndonesian Journal of Agricultural Research2622-76812615-58422025-03-0181172210.32734/injar.v8i1.1475515111Analysis of marketing efficiency and margin of tomatoes in Sabon Gari LGA, Kaduna State, NigeriaMakama Saleh Aliyu0https://orcid.org/0000-0002-6866-0756Usman Musa Yagba1Magaji Bashiru Dahiru2https://orcid.org/0000-0002-0686-5414Agricultural Economics and Extension Department, National Agricultural Extension and Research Liaison Services, Ahmadu Bello University, ZariaDepartment of Agricultural Economics, Faculty of Agriculture, Ahmadu Bello University, ZariaDepartment of Agricultural Economics, Faculty of Agriculture, Ahmadu Bello University, ZariaThe study evaluates the marketing margin and efficiency of tomato marketing in Sabon Gari Local Government Area, Kaduna State, Nigeria, where tomatoes are a crucial agricultural product. Despite being the second-largest tomato producer globally, Nigeria's tomato marketing faces challenges such as seasonality and perishability, with insufficient government support for marketing facilities. It’s against this backdrop that the study attempted to determine the marketing margin and efficiency of tomatoes and to identify the tomato marketing constraints in the study area. A multistage sampling method was used to select the respondents. In the first stage, two vegetable markets were purposefully chosen based on the level of patronage they received. The second stage involved a random selection of 20% of the total traders from a list of traders obtained from their association thus making a total of 100 respondents from the two markets. Data were analyzed using basic statistical techniques viz, mean, percentage, and frequency table. Findings revealed that producers received 96.77% and 94.65% of sales in Samaru and Sabo-Gari markets, while wholesalers and retailers received only 1.09% and 3.31%, respectively. The marketing efficiency was notably higher in Sabon-Gari (114.88%) compared to Samaru (35.66%). Major constraints to tomato marketing were perishability, high input costs, and price swings. To enhance efficiency, the study recommends educating Samaru marketers on value addition and improving logistical support, such as timely input delivery, and better storage and transportation facilities.https://talenta.usu.ac.id/InJAR/article/view/14755efficiencymarketingmargintomatoes |
| spellingShingle | Makama Saleh Aliyu Usman Musa Yagba Magaji Bashiru Dahiru Analysis of marketing efficiency and margin of tomatoes in Sabon Gari LGA, Kaduna State, Nigeria Indonesian Journal of Agricultural Research efficiency marketing margin tomatoes |
| title | Analysis of marketing efficiency and margin of tomatoes in Sabon Gari LGA, Kaduna State, Nigeria |
| title_full | Analysis of marketing efficiency and margin of tomatoes in Sabon Gari LGA, Kaduna State, Nigeria |
| title_fullStr | Analysis of marketing efficiency and margin of tomatoes in Sabon Gari LGA, Kaduna State, Nigeria |
| title_full_unstemmed | Analysis of marketing efficiency and margin of tomatoes in Sabon Gari LGA, Kaduna State, Nigeria |
| title_short | Analysis of marketing efficiency and margin of tomatoes in Sabon Gari LGA, Kaduna State, Nigeria |
| title_sort | analysis of marketing efficiency and margin of tomatoes in sabon gari lga kaduna state nigeria |
| topic | efficiency marketing margin tomatoes |
| url | https://talenta.usu.ac.id/InJAR/article/view/14755 |
| work_keys_str_mv | AT makamasalehaliyu analysisofmarketingefficiencyandmarginoftomatoesinsabongarilgakadunastatenigeria AT usmanmusayagba analysisofmarketingefficiencyandmarginoftomatoesinsabongarilgakadunastatenigeria AT magajibashirudahiru analysisofmarketingefficiencyandmarginoftomatoesinsabongarilgakadunastatenigeria |