THE IMPACT MODEL OF DEMOGRAPHIC INDICATORS ON INTERNET MARKETING PROCESSES
The organization of advertising and marketing by widely using the capabilities of the Internet has paved the way for the successful solution of economic processes. The use of demographic indicators to increase the efficiency of online advertising and marketing activities is a relevant and impor...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Information Technology Publishing House
2025-02-01
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| Series: | Problems of Information Society |
| Online Access: | https://jpis.az/uploads/article/en/2025_1/THE_IMPACT_MODEL_OF_DEMOGRAPHIC_INDICATORS_ON_INTERNET_MARKETING_PROCESSES.pdf |
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| Summary: | The organization of advertising and marketing by widely using the capabilities of the Internet
has paved the way for the successful solution of economic processes. The use of demographic
indicators to increase the efficiency of online advertising and marketing activities is a relevant
and important issue to solve. This article determines the options of new campaigns to be
conducted based on the personal data of online advertising and marketing users. The use of
demographic indicators of customers for the study of marketing or public opinion creates
conditions for identifying a specific consumer market. The article proposes a new model for the
successful implementation of advertising and marketing based on the analysis of demographic
indicators. This enables to adapt marketing messages and offers to specific population groups,
increase their relevance and effectiveness. The impact of demographic indicators on advertising
and marketing strategies can be useful for attracting new customers and can lead to an increase
in the number of customers in sales. The article examines the theoretical aspects of using
demographic data in Internet marketing and proposes a model for increasing the effectiveness
of advertising campaigns. An analysis of existing research identifies the main factors affecting
the effectiveness of marketing. The results of the study can be used by marketers to optimize
their strategies and increase their competitiveness. |
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| ISSN: | 2077-964X 2309-7566 |