A Change Management View on Technology Adoption in Hotel Organizations: A Review and a Conceptual Framework
In response to the rapid advancement in smart technology and the 2019–2020 pandemic, the hospitality industry has accelerated its adoption of innovative technologies. However, new technologies are often disruptive and may not be aligned with the organization’s strategy, technological expertise, and...
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| Main Authors: | Francis Albert R. Somera, Krassie Petrova |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-11-01
|
| Series: | Businesses |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-7116/4/4/43 |
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