ANIMALS IN ADVERTISING (LITERATURE REVIEW)
Background. The article is a review of material on the topic of the reasons for using animals in various kinds of advertising. The animal species are examined in the light of the emotions, stereotypes and symbols they carry with them. The purpose is to systematize the reasons why animals are used...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Science and Innovation Center Publishing House
2024-12-01
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| Series: | Sovremennye Issledovaniâ Socialʹnyh Problem |
| Subjects: | |
| Online Access: | https://soc-journal.ru/jour/index.php/mssi/article/view/467 |
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