STUDENT ATTITUDES TOWARD THE USE OF CHATBOTS IN CUSTOMER SERVICE

STUDENT ATTITUDES TOWARD THE USE OF CHATBOTS IN CUSTOMER SERVICE

The article addresses an important and current problem related to the use of chatbots in customer service, according to students. The aim of the research was to recognize the attitude of respondents to chatbots in the context of customer service and to determine the development prospects for their...

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Bibliographic Details
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2019-12-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
chatbots
customer service
social media
marketing automation
helpline
Messenger
Online Access:https://pefim.sggw.edu.pl/article/view/1080
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