THE CRISIS COMMUNICATION STRATEGY OF THE DIRECTORATE GENERAL OF CORRECTIONS IN HANDLING EXTRAORDINARY CRISIS

A crisis is an urgent and unexpected situation that can threaten the integrity and well-being of an organization. In the context of correctional institutions, the risk of a crisis, such as a fire, is ever-present. This research explores the Directorate General of Corrections' response to the f...

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Main Author: Muhammad Muammar Khadaffy Asrori
Format: Article
Language:English
Published: Universitas Nusa Cendana 2025-03-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/18470
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author Muhammad Muammar Khadaffy Asrori
author_facet Muhammad Muammar Khadaffy Asrori
author_sort Muhammad Muammar Khadaffy Asrori
collection DOAJ
description A crisis is an urgent and unexpected situation that can threaten the integrity and well-being of an organization. In the context of correctional institutions, the risk of a crisis, such as a fire, is ever-present. This research explores the Directorate General of Corrections' response to the fire at Tangerang Class 1 Correctional Facility in 2021, which killed 49 inmates and caused major material losses. The analysis focuses on the crisis communication strategies implemented to address the negative impacts and restore public trust. Through qualitative research methods involving interviews and document studies, and using the theories of Situational Crisis Communication Theory and Image Repair Theory, this study examines the effectiveness of the communication strategies used. The findings show that the Directorate General of Corrections successfully implemented a swift, transparent, and coordinated communication strategy, which included the establishment of a Special Crisis Response Team, the selection of competent spokespersons, and quick clarification of circulating information. However, a major challenge remains in managing the dominant negative perceptions in the media. With a well-planned communication strategy and appropriate training, the agency can be better prepared and responsive in facing future crisis challenges. Keywords: Crisis Communication Strategy; Corrections; Directorate General of Corrections
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spelling doaj-art-37b5584825fa497ebc29066c830eba292025-08-20T02:13:27ZengUniversitas Nusa CendanaJournal of Management Small and Medium Enterprises (SME's)2502-23852723-469X2025-03-01181 - MayTHE CRISIS COMMUNICATION STRATEGY OF THE DIRECTORATE GENERAL OF CORRECTIONS IN HANDLING EXTRAORDINARY CRISISMuhammad Muammar Khadaffy Asrori0Program Studi Manajemen Pemasyarakatan, Politeknik Ilmu Pemasyarakatan A crisis is an urgent and unexpected situation that can threaten the integrity and well-being of an organization. In the context of correctional institutions, the risk of a crisis, such as a fire, is ever-present. This research explores the Directorate General of Corrections' response to the fire at Tangerang Class 1 Correctional Facility in 2021, which killed 49 inmates and caused major material losses. The analysis focuses on the crisis communication strategies implemented to address the negative impacts and restore public trust. Through qualitative research methods involving interviews and document studies, and using the theories of Situational Crisis Communication Theory and Image Repair Theory, this study examines the effectiveness of the communication strategies used. The findings show that the Directorate General of Corrections successfully implemented a swift, transparent, and coordinated communication strategy, which included the establishment of a Special Crisis Response Team, the selection of competent spokespersons, and quick clarification of circulating information. However, a major challenge remains in managing the dominant negative perceptions in the media. With a well-planned communication strategy and appropriate training, the agency can be better prepared and responsive in facing future crisis challenges. Keywords: Crisis Communication Strategy; Corrections; Directorate General of Corrections https://ejurnal.undana.ac.id/index.php/JEM/article/view/18470
spellingShingle Muhammad Muammar Khadaffy Asrori
THE CRISIS COMMUNICATION STRATEGY OF THE DIRECTORATE GENERAL OF CORRECTIONS IN HANDLING EXTRAORDINARY CRISIS
Journal of Management Small and Medium Enterprises (SME's)
title THE CRISIS COMMUNICATION STRATEGY OF THE DIRECTORATE GENERAL OF CORRECTIONS IN HANDLING EXTRAORDINARY CRISIS
title_full THE CRISIS COMMUNICATION STRATEGY OF THE DIRECTORATE GENERAL OF CORRECTIONS IN HANDLING EXTRAORDINARY CRISIS
title_fullStr THE CRISIS COMMUNICATION STRATEGY OF THE DIRECTORATE GENERAL OF CORRECTIONS IN HANDLING EXTRAORDINARY CRISIS
title_full_unstemmed THE CRISIS COMMUNICATION STRATEGY OF THE DIRECTORATE GENERAL OF CORRECTIONS IN HANDLING EXTRAORDINARY CRISIS
title_short THE CRISIS COMMUNICATION STRATEGY OF THE DIRECTORATE GENERAL OF CORRECTIONS IN HANDLING EXTRAORDINARY CRISIS
title_sort crisis communication strategy of the directorate general of corrections in handling extraordinary crisis
url https://ejurnal.undana.ac.id/index.php/JEM/article/view/18470
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