MARKETING ANALYSIS OF THE MAJOR LEAGUE OF THE SPANISH FOOTBALL MARKET
In order to obtain success both in sport, but also in the management, a football organisation must know the marketing environment in which it is operating. The analysis of the environment and the planning of the actions corresponding to it are factors that the football club managers have to take int...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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University of Petrosani
2020-10-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | https://www.upet.ro/annals/economics/pdf/2020/p1/8).%20Ilioni_2.pdf |
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| Summary: | In order to obtain success both in sport, but also in the management, a football organisation must know the marketing environment in which it is operating. The analysis of the environment and the planning of the actions corresponding to it are factors that the football club managers have to take into consideration when making administrative and economic decisions with the aim of development. The paper presents a marketing analysis of the LaLiga, the most valuable football league in Spain. As other football leagues, LaLiga can be analyzed as a market, with its characteristics known in economics. Football clubs are active on this market and are influenced by it. |
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| ISSN: | 1582-5949 2247-8620 |