THE IMPACT OF PROMOTIONS ON CONSUMER BEHAVIOR

THE IMPACT OF PROMOTIONS ON CONSUMER BEHAVIOR

Promotions are a fundamental strategy in marketing, having a significant impact on consumer behavior and purchasing decisions. This article examines how different types of promotions—including markdowns, special offers, loyalty campaigns, and seasonal promotions—influence consumer choices, drivi...

Full description

Saved in:
Bibliographic Details
Main Authors: STAN FLORIN ALEXANDRU, PANDURU ANDREI-DORIAN
Format: Article
Language:English
Published: Academica Brâncuşi 2024-12-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
marketing strategy
purchasing decisions
offers
consumer behaviour
Online Access:https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/35_Stan.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items