I'll Buy What You Post! : The Impact of Social Media Influencer on Consumer Purchase Intention

I'll Buy What You Post! : The Impact of Social Media Influencer on Consumer Purchase Intention

This study explores the influence of social media influencers on consumer purchase intention, with a particular emphasis on Erigo Fashion Company. As digital marketing continues to evolve, influencer credibility defined by factors such as trustworthiness, attractiveness, and expertise assumes a piv...

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Bibliographic Details
Main Authors: Giaza Ananda Barokah, Lizar Alfansi
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2025-04-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Attractiveness
Brand Attitude;
Expertise
Influencer
Purchase Intention
Trustworthiness
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2805
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