An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market
This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour (as the dependent...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
VIZJA University
2012-08-01
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| Series: | Contemporary Economics |
| Online Access: | http://ce.vizja.pl/en/download-pdf/id/246 |
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