Algorithmic Anthropomorphizing, Platform Gossip, and Backlashes: Aspirational Content Creators’ Narratives About YouTube’s Algorithm on Reddit
This paper examines how aspirational content creators (ACCs) on the r/NewTubers subreddit forum understand and discuss YouTube’s algorithm. This study employs thematic analysis of 144 r/NewTubers posts that explicitly mentioned algorithms. The analysis reveals four main themes: mythologizing and ant...
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| Main Authors: | John R. Gallagher, Antonia Pecoraro Hernandez |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-04-01
|
| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251331761 |
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