Employee satisfaction and retention:social marketing and happiness

Employee satisfaction and retention:social marketing and happiness

this research analyses the critical factors influencing employee satisfaction and retention in the context of the Great Resignation by exploring the key organizational elements that significantly impact employee contentment and loyalty. The justification for this study lies in the need for organiza...

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Bibliographic Details
Main Authors: Araceli Galiano-Coronil, Sofía Blanco-Moreno
Format: Article
Language:English
Published: Universidad Politécnica Salesiana 2024-10-01
Series:Retos: Revista de Ciencias de la Administración y Economía
Subjects:
Glassdoor
Network Analysis
Social Marketing
Satisfaction
Retention
happiness management
Online Access:https://revistas.ups.edu.ec/index.php/retos/article/view/9158
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