Discourse and Semiotic Analysis of The Political Campaign Videos Broadcasted on Social Media in The 2020 Presidential Elections Held in The Turkish Republic of Northern Cyprus
Politics and communication work in tandem to determine the practices pertaining to political communication. The objective of reaching out to large masses in general as well as citizens from target constituencies is a determining factor for political candidates in the success of political campaigns....
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| Format: | Article |
| Language: | English |
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Istanbul University Press
2021-12-01
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| Series: | Connectist Istanbul University Journal of Communication Sciences |
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| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/341A481F9C0D45AA9765847CFA44D3F1 |
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| _version_ | 1849722761984868352 |
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| author | Oshan Uluşan İzlem Kanlı |
| author_facet | Oshan Uluşan İzlem Kanlı |
| author_sort | Oshan Uluşan |
| collection | DOAJ |
| description | Politics and communication work in tandem to determine the practices pertaining to political communication. The objective of reaching out to large masses in general as well as citizens from target constituencies is a determining factor for political candidates in the success of political campaigns. Therefore, besides leveraging traditional mass media, incorporating social media strategies to drive political communication processes expands the area of influence of political communication activities, thus directly influencing the political turnouts and increasing the effectiveness of the campaign. As a result of the maximum political commercials featured on social media during this election, the 2020 Presidential Elections held in the Turkish Republic of Northern Cyprus (TRNC) is an important benchmark in the history of political communication in the TRNC. Therefore, in this study, candidates’ political advertising videos are analyzed through semiotic and discourse analyses. These These analyses revealed that issues such as uncertainties regarding the future, freedom, democracy and independence related to the Cyprus Dispute, were reproduced around the ideologies of candidates and that these were presented through political advertising videos with cultural, social and political codes. Thus, the findings obtained in this study will contribute to the analysis of TRNC political communication and discourse. |
| format | Article |
| id | doaj-art-364bb10ff2914e4590a71bdc8bbbe171 |
| institution | DOAJ |
| issn | 2636-8943 |
| language | English |
| publishDate | 2021-12-01 |
| publisher | Istanbul University Press |
| record_format | Article |
| series | Connectist Istanbul University Journal of Communication Sciences |
| spelling | doaj-art-364bb10ff2914e4590a71bdc8bbbe1712025-08-20T03:11:14ZengIstanbul University PressConnectist Istanbul University Journal of Communication Sciences2636-89432021-12-016124127810.26650/CONNECTIST2021-884570123456Discourse and Semiotic Analysis of The Political Campaign Videos Broadcasted on Social Media in The 2020 Presidential Elections Held in The Turkish Republic of Northern CyprusOshan Uluşan0https://orcid.org/0000-0002-1750-7460İzlem Kanlı1https://orcid.org/0000-0003-4880-0640Yakın Doğu Üniversitesi, Nicosia, CyprusYakın Doğu Üniversitesi, Nicosia, CyprusPolitics and communication work in tandem to determine the practices pertaining to political communication. The objective of reaching out to large masses in general as well as citizens from target constituencies is a determining factor for political candidates in the success of political campaigns. Therefore, besides leveraging traditional mass media, incorporating social media strategies to drive political communication processes expands the area of influence of political communication activities, thus directly influencing the political turnouts and increasing the effectiveness of the campaign. As a result of the maximum political commercials featured on social media during this election, the 2020 Presidential Elections held in the Turkish Republic of Northern Cyprus (TRNC) is an important benchmark in the history of political communication in the TRNC. Therefore, in this study, candidates’ political advertising videos are analyzed through semiotic and discourse analyses. These These analyses revealed that issues such as uncertainties regarding the future, freedom, democracy and independence related to the Cyprus Dispute, were reproduced around the ideologies of candidates and that these were presented through political advertising videos with cultural, social and political codes. Thus, the findings obtained in this study will contribute to the analysis of TRNC political communication and discourse.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/341A481F9C0D45AA9765847CFA44D3F1electiontrncpolitical campaigndiscoursesemiotics |
| spellingShingle | Oshan Uluşan İzlem Kanlı Discourse and Semiotic Analysis of The Political Campaign Videos Broadcasted on Social Media in The 2020 Presidential Elections Held in The Turkish Republic of Northern Cyprus Connectist Istanbul University Journal of Communication Sciences election trnc political campaign discourse semiotics |
| title | Discourse and Semiotic Analysis of The Political Campaign Videos Broadcasted on Social Media in The 2020 Presidential Elections Held in The Turkish Republic of Northern Cyprus |
| title_full | Discourse and Semiotic Analysis of The Political Campaign Videos Broadcasted on Social Media in The 2020 Presidential Elections Held in The Turkish Republic of Northern Cyprus |
| title_fullStr | Discourse and Semiotic Analysis of The Political Campaign Videos Broadcasted on Social Media in The 2020 Presidential Elections Held in The Turkish Republic of Northern Cyprus |
| title_full_unstemmed | Discourse and Semiotic Analysis of The Political Campaign Videos Broadcasted on Social Media in The 2020 Presidential Elections Held in The Turkish Republic of Northern Cyprus |
| title_short | Discourse and Semiotic Analysis of The Political Campaign Videos Broadcasted on Social Media in The 2020 Presidential Elections Held in The Turkish Republic of Northern Cyprus |
| title_sort | discourse and semiotic analysis of the political campaign videos broadcasted on social media in the 2020 presidential elections held in the turkish republic of northern cyprus |
| topic | election trnc political campaign discourse semiotics |
| url | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/341A481F9C0D45AA9765847CFA44D3F1 |
| work_keys_str_mv | AT oshanulusan discourseandsemioticanalysisofthepoliticalcampaignvideosbroadcastedonsocialmediainthe2020presidentialelectionsheldintheturkishrepublicofnortherncyprus AT izlemkanlı discourseandsemioticanalysisofthepoliticalcampaignvideosbroadcastedonsocialmediainthe2020presidentialelectionsheldintheturkishrepublicofnortherncyprus |