Relational Data Model on The University Website with Search Engine Optimization

The visibility of a university’s website on the search engine becomes an essential factor to reach a wider audience. One way to improve the visibility of a website is through Search Engine Optimization (SEO). University’s website development with SEO is inseparable from the data model because SEO su...

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Main Authors: Muhammad Riza Alifi, Hashri Hayati, Muhammad Galih Wonoseto
Format: Article
Language:English
Published: State Islamic University Sunan Kalijaga 2022-02-01
Series:IJID (International Journal on Informatics for Development)
Subjects:
Online Access:https://ejournal.uin-suka.ac.id/saintek/ijid/article/view/3223
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author Muhammad Riza Alifi
Hashri Hayati
Muhammad Galih Wonoseto
author_facet Muhammad Riza Alifi
Hashri Hayati
Muhammad Galih Wonoseto
author_sort Muhammad Riza Alifi
collection DOAJ
description The visibility of a university’s website on the search engine becomes an essential factor to reach a wider audience. One way to improve the visibility of a website is through Search Engine Optimization (SEO). University’s website development with SEO is inseparable from the data model because SEO supporting factors are parts of the consideration in the components and structure of the data model. This study aims to build a data model for a university website accompanied by SEO. The relational data model is used in this study based on the performance and maturity in defining schema-based design. This study was conducted through four sequential stages: literature review, planning, implementation, and evaluation. The resulting relational data model is one that has accommodated four supporting factors for SEO, namely Meta description, Meta keywords, URL structure, and image description. This study has succeeded in building a relational data model at the abstraction level of conceptual and logical.  In the conceptual data model, one entity and 11 attributes are formed. The logical data model was implemented in independent work environments using RelaX and operational requirements can be fulfilled by representing each table or relationship in the schema using relational algebra.
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publisher State Islamic University Sunan Kalijaga
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series IJID (International Journal on Informatics for Development)
spelling doaj-art-3615b812d3f14b0fa9587f5f21dbb91a2025-08-20T02:26:45ZengState Islamic University Sunan KalijagaIJID (International Journal on Informatics for Development)2252-78342549-74482022-02-0110211212110.14421/ijid.2021.32232848Relational Data Model on The University Website with Search Engine OptimizationMuhammad Riza Alifi0Hashri HayatiMuhammad Galih WonosetoPoliteknik Negeri BandungThe visibility of a university’s website on the search engine becomes an essential factor to reach a wider audience. One way to improve the visibility of a website is through Search Engine Optimization (SEO). University’s website development with SEO is inseparable from the data model because SEO supporting factors are parts of the consideration in the components and structure of the data model. This study aims to build a data model for a university website accompanied by SEO. The relational data model is used in this study based on the performance and maturity in defining schema-based design. This study was conducted through four sequential stages: literature review, planning, implementation, and evaluation. The resulting relational data model is one that has accommodated four supporting factors for SEO, namely Meta description, Meta keywords, URL structure, and image description. This study has succeeded in building a relational data model at the abstraction level of conceptual and logical.  In the conceptual data model, one entity and 11 attributes are formed. The logical data model was implemented in independent work environments using RelaX and operational requirements can be fulfilled by representing each table or relationship in the schema using relational algebra.https://ejournal.uin-suka.ac.id/saintek/ijid/article/view/3223logical data modelwebsite's visibilityconceptual data modelsupporting factorsfunctional requirements
spellingShingle Muhammad Riza Alifi
Hashri Hayati
Muhammad Galih Wonoseto
Relational Data Model on The University Website with Search Engine Optimization
IJID (International Journal on Informatics for Development)
logical data model
website's visibility
conceptual data model
supporting factors
functional requirements
title Relational Data Model on The University Website with Search Engine Optimization
title_full Relational Data Model on The University Website with Search Engine Optimization
title_fullStr Relational Data Model on The University Website with Search Engine Optimization
title_full_unstemmed Relational Data Model on The University Website with Search Engine Optimization
title_short Relational Data Model on The University Website with Search Engine Optimization
title_sort relational data model on the university website with search engine optimization
topic logical data model
website's visibility
conceptual data model
supporting factors
functional requirements
url https://ejournal.uin-suka.ac.id/saintek/ijid/article/view/3223
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AT hashrihayati relationaldatamodelontheuniversitywebsitewithsearchengineoptimization
AT muhammadgalihwonoseto relationaldatamodelontheuniversitywebsitewithsearchengineoptimization