Old Fears, New Hopes. Flemish TV fiction and National Identity in the 21st Century

The overarching narrative about TV drama and TV more generally is one of continuous change. Taking a step back, in this paper I reflect on changes and continuities in the past 25 years. Starting in the late 1990s, I discuss the challenges facing European serial drama production as the market increas...

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Main Author: Alexander Dhoest
Format: Article
Language:English
Published: University of Bologna 2025-01-01
Series:Series. International journal of tv serial narratives
Subjects:
Online Access:https://series.unibo.it/article/view/18581
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author Alexander Dhoest
author_facet Alexander Dhoest
author_sort Alexander Dhoest
collection DOAJ
description The overarching narrative about TV drama and TV more generally is one of continuous change. Taking a step back, in this paper I reflect on changes and continuities in the past 25 years. Starting in the late 1990s, I discuss the challenges facing European serial drama production as the market increasingly commercialised, digitised, and globalised. From a product typically associated with domestic markets, popular mostly with national audiences, it turned into a transnational commodity, as U.S. drama had been for a long time. Taking the case of Flanders, a small region and TV market, as a starting point, I discuss how these evolutions had an impact on the quantity and quality of drama, with particular attention to the issue of national identity. I argue that, despite many changes and new challenges, including increasing competition, domestic fiction continues to occupy a privileged position in Flanders. Fears about the viability of Flemish drama are not new, but rather the reiteration of old worries, which have challenged the industry – and academics – for at least a quarter century now. Streaming, in particular, carries competition to a new level, but it also creates new possibilities for coproduction and transnational distribution.
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spelling doaj-art-360ca8fb8cc2408e8ce80e4558db0cf52025-01-31T10:11:19ZengUniversity of BolognaSeries. International journal of tv serial narratives2421-454X2025-01-0192192810.6092/issn.2421-454X/1858116940Old Fears, New Hopes. Flemish TV fiction and National Identity in the 21st CenturyAlexander Dhoest0University of AntwerpThe overarching narrative about TV drama and TV more generally is one of continuous change. Taking a step back, in this paper I reflect on changes and continuities in the past 25 years. Starting in the late 1990s, I discuss the challenges facing European serial drama production as the market increasingly commercialised, digitised, and globalised. From a product typically associated with domestic markets, popular mostly with national audiences, it turned into a transnational commodity, as U.S. drama had been for a long time. Taking the case of Flanders, a small region and TV market, as a starting point, I discuss how these evolutions had an impact on the quantity and quality of drama, with particular attention to the issue of national identity. I argue that, despite many changes and new challenges, including increasing competition, domestic fiction continues to occupy a privileged position in Flanders. Fears about the viability of Flemish drama are not new, but rather the reiteration of old worries, which have challenged the industry – and academics – for at least a quarter century now. Streaming, in particular, carries competition to a new level, but it also creates new possibilities for coproduction and transnational distribution.https://series.unibo.it/article/view/18581tv dramaflandersnational identitystreaming
spellingShingle Alexander Dhoest
Old Fears, New Hopes. Flemish TV fiction and National Identity in the 21st Century
Series. International journal of tv serial narratives
tv drama
flanders
national identity
streaming
title Old Fears, New Hopes. Flemish TV fiction and National Identity in the 21st Century
title_full Old Fears, New Hopes. Flemish TV fiction and National Identity in the 21st Century
title_fullStr Old Fears, New Hopes. Flemish TV fiction and National Identity in the 21st Century
title_full_unstemmed Old Fears, New Hopes. Flemish TV fiction and National Identity in the 21st Century
title_short Old Fears, New Hopes. Flemish TV fiction and National Identity in the 21st Century
title_sort old fears new hopes flemish tv fiction and national identity in the 21st century
topic tv drama
flanders
national identity
streaming
url https://series.unibo.it/article/view/18581
work_keys_str_mv AT alexanderdhoest oldfearsnewhopesflemishtvfictionandnationalidentityinthe21stcentury