Advertising and social campaigns in the perception of students of the University of Warmia and Mazury in Olsztyn

Abstract The aim of the study was to try to show the perception of social campaigns by students of the University of Warmia and Mazury. Material and methods The research problem concerned the purpose and effectiveness of social campaigns. The research material was obtained thanks to surveys carried...

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Bibliographic Details
Main Authors: Małgorzata Dankowska-Kosman, Magdalena Golińska-Konecko
Format: Article
Language:English
Published: Akademia Bialska im. Jana Pawła II 2022-12-01
Series:Rozprawy Społeczne
Subjects:
Online Access:https://rozprawyspoleczne.edu.pl/Reklamy-i-kampanie-spoleczne-w-percepcji-studentow-nUniwersytetu-Warminsko-Mazurskiego,157362,0,2.html
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