Advertising and social campaigns in the perception of students of the University of Warmia and Mazury in Olsztyn
Abstract The aim of the study was to try to show the perception of social campaigns by students of the University of Warmia and Mazury. Material and methods The research problem concerned the purpose and effectiveness of social campaigns. The research material was obtained thanks to surveys carried...
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| Format: | Article |
| Language: | English |
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Akademia Bialska im. Jana Pawła II
2022-12-01
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| Series: | Rozprawy Społeczne |
| Subjects: | |
| Online Access: | https://rozprawyspoleczne.edu.pl/Reklamy-i-kampanie-spoleczne-w-percepcji-studentow-nUniwersytetu-Warminsko-Mazurskiego,157362,0,2.html |
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| author | Małgorzata Dankowska-Kosman Magdalena Golińska-Konecko |
| author_facet | Małgorzata Dankowska-Kosman Magdalena Golińska-Konecko |
| author_sort | Małgorzata Dankowska-Kosman |
| collection | DOAJ |
| description | Abstract
The aim of the study was to try to show the perception of social campaigns by students of the University of Warmia and Mazury.
Material and methods
The research problem concerned the purpose and effectiveness of social campaigns. The research material was obtained thanks to surveys carried out at UWM. The research used an original questionnaire made available to students via the Internet.
Research show that students of the UWM deal with campaigns almost every day and consider them necessary.
Results
The results of the research (590 respondents) made it possible to get to know the opinions of students on the idea of the campaign and its effectiveness. They show that the main goal of the campaign is to draw attention to an important social problem.
Conclusions
Research show that students of the UWM deal with campaigns almost every day and consider them necessary. |
| format | Article |
| id | doaj-art-35e454e2f5cd4e11a74ce8734758dfb5 |
| institution | DOAJ |
| issn | 2657-9332 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | Akademia Bialska im. Jana Pawła II |
| record_format | Article |
| series | Rozprawy Społeczne |
| spelling | doaj-art-35e454e2f5cd4e11a74ce8734758dfb52025-08-20T03:10:21ZengAkademia Bialska im. Jana Pawła IIRozprawy Społeczne2657-93322022-12-0116131633110.29316/rs/157362157362Advertising and social campaigns in the perception of students of the University of Warmia and Mazury in OlsztynMałgorzata Dankowska-Kosman0https://orcid.org/0000-0002-4975-2583Magdalena Golińska-Konecko1https://orcid.org/0000-0001-6082-6400Instytut Nauk Pedagogicznych, Uniwersytet Warmińsko-Mazurski w Olsztynie, PolskaWydział Humanistyczny , Katedra Badań Mediów, Uniwersytet Warmińsko-Mazurski w Olsztynie, PolskaAbstract The aim of the study was to try to show the perception of social campaigns by students of the University of Warmia and Mazury. Material and methods The research problem concerned the purpose and effectiveness of social campaigns. The research material was obtained thanks to surveys carried out at UWM. The research used an original questionnaire made available to students via the Internet. Research show that students of the UWM deal with campaigns almost every day and consider them necessary. Results The results of the research (590 respondents) made it possible to get to know the opinions of students on the idea of the campaign and its effectiveness. They show that the main goal of the campaign is to draw attention to an important social problem. Conclusions Research show that students of the UWM deal with campaigns almost every day and consider them necessary.https://rozprawyspoleczne.edu.pl/Reklamy-i-kampanie-spoleczne-w-percepcji-studentow-nUniwersytetu-Warminsko-Mazurskiego,157362,0,2.htmlperceptionsocial campaignssocial advertisingstudents university of warmia and mazury |
| spellingShingle | Małgorzata Dankowska-Kosman Magdalena Golińska-Konecko Advertising and social campaigns in the perception of students of the University of Warmia and Mazury in Olsztyn Rozprawy Społeczne perception social campaigns social advertising students university of warmia and mazury |
| title | Advertising and social campaigns in the perception of students
of the University of Warmia and Mazury in Olsztyn |
| title_full | Advertising and social campaigns in the perception of students
of the University of Warmia and Mazury in Olsztyn |
| title_fullStr | Advertising and social campaigns in the perception of students
of the University of Warmia and Mazury in Olsztyn |
| title_full_unstemmed | Advertising and social campaigns in the perception of students
of the University of Warmia and Mazury in Olsztyn |
| title_short | Advertising and social campaigns in the perception of students
of the University of Warmia and Mazury in Olsztyn |
| title_sort | advertising and social campaigns in the perception of students of the university of warmia and mazury in olsztyn |
| topic | perception social campaigns social advertising students university of warmia and mazury |
| url | https://rozprawyspoleczne.edu.pl/Reklamy-i-kampanie-spoleczne-w-percepcji-studentow-nUniwersytetu-Warminsko-Mazurskiego,157362,0,2.html |
| work_keys_str_mv | AT małgorzatadankowskakosman advertisingandsocialcampaignsintheperceptionofstudentsoftheuniversityofwarmiaandmazuryinolsztyn AT magdalenagolinskakonecko advertisingandsocialcampaignsintheperceptionofstudentsoftheuniversityofwarmiaandmazuryinolsztyn |