Willingness to pay for blue-green space and koala habitat protection following a Covid-19 versus bushfire experimental prime
Community-supported investment in blue-green space and fauna habitat protection is important, yet the drivers of willingness to pay (WTP) are poorly understood. Moreover, research on WTP for environmental services rarely considers the role of context in determining which services donors prefer. We a...
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| Format: | Article |
| Language: | English |
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IOP Publishing
2025-01-01
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| Series: | Environmental Research Communications |
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| Online Access: | https://doi.org/10.1088/2515-7620/ada878 |
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| author | Zoe Leviston Rubijayne Cohen Stephanie Gorman Zoe Becvarik Aparna Lal |
| author_facet | Zoe Leviston Rubijayne Cohen Stephanie Gorman Zoe Becvarik Aparna Lal |
| author_sort | Zoe Leviston |
| collection | DOAJ |
| description | Community-supported investment in blue-green space and fauna habitat protection is important, yet the drivers of willingness to pay (WTP) are poorly understood. Moreover, research on WTP for environmental services rarely considers the role of context in determining which services donors prefer. We address these gaps with a novel experimental approach (N = 360), randomly assigning participants to a condition priming either Covid19, the Australian 2019–2020 bushfires, or to one of two control conditions. We measured subsequent WTP for blue-green space and koala habitat, finding mostly non-significant effects for experimental condition on WTP, preparedness to donate, or the importance placed on investment. Both WTP for blue-green space and koala habitat was significantly associated with experience with bushfire, left-leaning political orientation, and higher blue-green space usage. Assessment of WTP for blue-green space in Australian cities indicates a positive attitude, especially among active users, although people are still willing to contribute to koala protection. |
| format | Article |
| id | doaj-art-35d65852f6a649c6b03d7f64ee74f4c8 |
| institution | Kabale University |
| issn | 2515-7620 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | IOP Publishing |
| record_format | Article |
| series | Environmental Research Communications |
| spelling | doaj-art-35d65852f6a649c6b03d7f64ee74f4c82025-01-27T10:39:26ZengIOP PublishingEnvironmental Research Communications2515-76202025-01-017101100610.1088/2515-7620/ada878Willingness to pay for blue-green space and koala habitat protection following a Covid-19 versus bushfire experimental primeZoe Leviston0https://orcid.org/0000-0002-4969-7916Rubijayne Cohen1https://orcid.org/0000-0001-7146-9656Stephanie Gorman2Zoe Becvarik3https://orcid.org/0000-0001-6081-4872Aparna Lal4https://orcid.org/0000-0001-7062-1468School of Medicine and Psychology, Australian National University , Canberra, ACT, Australia; School of Arts & Humanities, Edith Cowan University , Perth, WA, AustraliaNational Centre for Epidemiology and Population Health, Australian National University , Canberra, ACT, AustraliaNational Centre for Epidemiology and Population Health, Australian National University , Canberra, ACT, AustraliaNational Centre for Epidemiology and Population Health, Australian National University , Canberra, ACT, AustraliaNational Centre for Epidemiology and Population Health, Australian National University , Canberra, ACT, AustraliaCommunity-supported investment in blue-green space and fauna habitat protection is important, yet the drivers of willingness to pay (WTP) are poorly understood. Moreover, research on WTP for environmental services rarely considers the role of context in determining which services donors prefer. We address these gaps with a novel experimental approach (N = 360), randomly assigning participants to a condition priming either Covid19, the Australian 2019–2020 bushfires, or to one of two control conditions. We measured subsequent WTP for blue-green space and koala habitat, finding mostly non-significant effects for experimental condition on WTP, preparedness to donate, or the importance placed on investment. Both WTP for blue-green space and koala habitat was significantly associated with experience with bushfire, left-leaning political orientation, and higher blue-green space usage. Assessment of WTP for blue-green space in Australian cities indicates a positive attitude, especially among active users, although people are still willing to contribute to koala protection.https://doi.org/10.1088/2515-7620/ada878willingness to payblue-green spacehabitat protectionCovid-19bushfiresenvironmental values |
| spellingShingle | Zoe Leviston Rubijayne Cohen Stephanie Gorman Zoe Becvarik Aparna Lal Willingness to pay for blue-green space and koala habitat protection following a Covid-19 versus bushfire experimental prime Environmental Research Communications willingness to pay blue-green space habitat protection Covid-19 bushfires environmental values |
| title | Willingness to pay for blue-green space and koala habitat protection following a Covid-19 versus bushfire experimental prime |
| title_full | Willingness to pay for blue-green space and koala habitat protection following a Covid-19 versus bushfire experimental prime |
| title_fullStr | Willingness to pay for blue-green space and koala habitat protection following a Covid-19 versus bushfire experimental prime |
| title_full_unstemmed | Willingness to pay for blue-green space and koala habitat protection following a Covid-19 versus bushfire experimental prime |
| title_short | Willingness to pay for blue-green space and koala habitat protection following a Covid-19 versus bushfire experimental prime |
| title_sort | willingness to pay for blue green space and koala habitat protection following a covid 19 versus bushfire experimental prime |
| topic | willingness to pay blue-green space habitat protection Covid-19 bushfires environmental values |
| url | https://doi.org/10.1088/2515-7620/ada878 |
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