EDUCATIONAL INTENTION IN ADVERTISING AND BUSINESS PR TEXTS: FUNCTIONAL LOAD AND GENRE REALIZATION
The article is devoted to the expression of informative and educational meanings in the sphere of applied communications. The author shows how the satisfaction of cognitive needs of the addressee helps to influence the target audience more effectively. The article examines how informative and educat...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Saint Petersburg Electrotechnical University
2016-04-01
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| Series: | Дискурс |
| Subjects: | |
| Online Access: | https://discourse.elpub.ru/jour/article/view/21 |
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