EDUCATIONAL INTENTION IN ADVERTISING AND BUSINESS PR TEXTS: FUNCTIONAL LOAD AND GENRE REALIZATION
The article is devoted to the expression of informative and educational meanings in the sphere of applied communications. The author shows how the satisfaction of cognitive needs of the addressee helps to influence the target audience more effectively. The article examines how informative and educat...
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| Format: | Article |
| Language: | English |
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Saint Petersburg Electrotechnical University
2016-04-01
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| Series: | Дискурс |
| Subjects: | |
| Online Access: | https://discourse.elpub.ru/jour/article/view/21 |
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| _version_ | 1850048143308095488 |
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| author | A. A. Goryachev |
| author_facet | A. A. Goryachev |
| author_sort | A. A. Goryachev |
| collection | DOAJ |
| description | The article is devoted to the expression of informative and educational meanings in the sphere of applied communications. The author shows how the satisfaction of cognitive needs of the addressee helps to influence the target audience more effectively. The article examines how informative and educational elements are incorporated into the texts of different advertising and PR-genres |
| format | Article |
| id | doaj-art-35d475e0f7e548f1aac7df3496322fa6 |
| institution | DOAJ |
| issn | 2412-8562 2658-7777 |
| language | English |
| publishDate | 2016-04-01 |
| publisher | Saint Petersburg Electrotechnical University |
| record_format | Article |
| series | Дискурс |
| spelling | doaj-art-35d475e0f7e548f1aac7df3496322fa62025-08-20T02:54:02ZengSaint Petersburg Electrotechnical UniversityДискурс2412-85622658-77772016-04-0102495610.32603/2412-8562-2016-0-2-49-5620EDUCATIONAL INTENTION IN ADVERTISING AND BUSINESS PR TEXTS: FUNCTIONAL LOAD AND GENRE REALIZATIONA. A. Goryachev0Saint-Petersburg State UniversityThe article is devoted to the expression of informative and educational meanings in the sphere of applied communications. The author shows how the satisfaction of cognitive needs of the addressee helps to influence the target audience more effectively. The article examines how informative and educational elements are incorporated into the texts of different advertising and PR-genreshttps://discourse.elpub.ru/jour/article/view/21informative and educational meaningsmediaadvertisingpublic relationsdiscourse |
| spellingShingle | A. A. Goryachev EDUCATIONAL INTENTION IN ADVERTISING AND BUSINESS PR TEXTS: FUNCTIONAL LOAD AND GENRE REALIZATION Дискурс informative and educational meanings media advertising public relations discourse |
| title | EDUCATIONAL INTENTION IN ADVERTISING AND BUSINESS PR TEXTS: FUNCTIONAL LOAD AND GENRE REALIZATION |
| title_full | EDUCATIONAL INTENTION IN ADVERTISING AND BUSINESS PR TEXTS: FUNCTIONAL LOAD AND GENRE REALIZATION |
| title_fullStr | EDUCATIONAL INTENTION IN ADVERTISING AND BUSINESS PR TEXTS: FUNCTIONAL LOAD AND GENRE REALIZATION |
| title_full_unstemmed | EDUCATIONAL INTENTION IN ADVERTISING AND BUSINESS PR TEXTS: FUNCTIONAL LOAD AND GENRE REALIZATION |
| title_short | EDUCATIONAL INTENTION IN ADVERTISING AND BUSINESS PR TEXTS: FUNCTIONAL LOAD AND GENRE REALIZATION |
| title_sort | educational intention in advertising and business pr texts functional load and genre realization |
| topic | informative and educational meanings media advertising public relations discourse |
| url | https://discourse.elpub.ru/jour/article/view/21 |
| work_keys_str_mv | AT aagoryachev educationalintentioninadvertisingandbusinessprtextsfunctionalloadandgenrerealization |