Investigating the Impact uf E-Learning as an Alternative for Business Education in Pharmaceutical Industry in Romania by Roi Methodology

The capability of organizations to accumulate and apply new knowledge is a key factor in order to achieve the new competitive standards. A continuous changing diversity, to which the need of adaptation to the changes of external environment is added, speeds up the rate of development and business ed...

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Main Authors: Petruţa Blaga, Manuela Rozalia Gabor
Format: Article
Language:English
Published: Editura ASE 2014-08-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1322
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author Petruţa Blaga
Manuela Rozalia Gabor
author_facet Petruţa Blaga
Manuela Rozalia Gabor
author_sort Petruţa Blaga
collection DOAJ
description The capability of organizations to accumulate and apply new knowledge is a key factor in order to achieve the new competitive standards. A continuous changing diversity, to which the need of adaptation to the changes of external environment is added, speeds up the rate of development and business education. The new information and communication technologies speed up the rate of change and increase the need of education that is subject to a higher information flow. The achievements of information technology, along with changes within society, determine the creation of new paradigms for business education and training. Under these circumstances, e-learning has become one of the main educational forms of human resources in business. This research aims to measure the impact of some initiatives within human resources on an organization, market leader within pharmaceutical field, namely measuring the efficiency of business education programs concerning human resources through e-learning. Under these circumstances, the carried-out research aims to put into practice the theoretical frame of ROI (Return on Investment) methodology of evaluating the business education programs concerning human resources in five stages, suggested by J. J. Phillips. The research validates theoretical data of the surveyed model and it is based on the analysis of the data gathering process within the ROI Methodology. This work shows only aspects related to the measuring of the participants` reaction towards the e-learning business education program, respectively
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spelling doaj-art-35cfe154cb6d43be9df95d7778d4a3602025-08-20T03:18:41ZengEditura ASEAmfiteatru Economic1582-91462247-91042014-08-011637902916Investigating the Impact uf E-Learning as an Alternative for Business Education in Pharmaceutical Industry in Romania by Roi MethodologyPetruţa Blaga 0Manuela Rozalia Gabor1“Petru Maior” University, Tîrgu Mureş, Romania“Petru Maior” University, Tîrgu Mureş, RomaniaThe capability of organizations to accumulate and apply new knowledge is a key factor in order to achieve the new competitive standards. A continuous changing diversity, to which the need of adaptation to the changes of external environment is added, speeds up the rate of development and business education. The new information and communication technologies speed up the rate of change and increase the need of education that is subject to a higher information flow. The achievements of information technology, along with changes within society, determine the creation of new paradigms for business education and training. Under these circumstances, e-learning has become one of the main educational forms of human resources in business. This research aims to measure the impact of some initiatives within human resources on an organization, market leader within pharmaceutical field, namely measuring the efficiency of business education programs concerning human resources through e-learning. Under these circumstances, the carried-out research aims to put into practice the theoretical frame of ROI (Return on Investment) methodology of evaluating the business education programs concerning human resources in five stages, suggested by J. J. Phillips. The research validates theoretical data of the surveyed model and it is based on the analysis of the data gathering process within the ROI Methodology. This work shows only aspects related to the measuring of the participants` reaction towards the e-learning business education program, respectivelyhttp://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1322E-learningbusiness educationROI methodologypharmaceutical industryRomaniafeedback from trainees
spellingShingle Petruţa Blaga
Manuela Rozalia Gabor
Investigating the Impact uf E-Learning as an Alternative for Business Education in Pharmaceutical Industry in Romania by Roi Methodology
Amfiteatru Economic
E-learning
business education
ROI methodology
pharmaceutical industry
Romania
feedback from trainees
title Investigating the Impact uf E-Learning as an Alternative for Business Education in Pharmaceutical Industry in Romania by Roi Methodology
title_full Investigating the Impact uf E-Learning as an Alternative for Business Education in Pharmaceutical Industry in Romania by Roi Methodology
title_fullStr Investigating the Impact uf E-Learning as an Alternative for Business Education in Pharmaceutical Industry in Romania by Roi Methodology
title_full_unstemmed Investigating the Impact uf E-Learning as an Alternative for Business Education in Pharmaceutical Industry in Romania by Roi Methodology
title_short Investigating the Impact uf E-Learning as an Alternative for Business Education in Pharmaceutical Industry in Romania by Roi Methodology
title_sort investigating the impact uf e learning as an alternative for business education in pharmaceutical industry in romania by roi methodology
topic E-learning
business education
ROI methodology
pharmaceutical industry
Romania
feedback from trainees
url http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1322
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AT manuelarozaliagabor investigatingtheimpactufelearningasanalternativeforbusinesseducationinpharmaceuticalindustryinromaniabyroimethodology