MULTI-ASPECT CHARACTER AND UNITY OF THE TOURIST BRAND OF A CITY (BY THE EXAMPLE OF KAZAN CITY)
Branding of territories as a sphere of scientific interests and practical research is a relatively new direction of modern marketing. The article presents a brief review of the experience of cities' promotion. Special attention is paid to the issue of tourist positioning of territories in the i...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Tatar Educational Center “Taglimat” Ltd.
2012-03-01
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| Series: | Russian Journal of Economics and Law |
| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/752 |
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