Model of brand image jamu Madura through product knowledge, brand communication and packaging attractiveness
The fame of Madura’s jamu is motivated by a thick culture. Madura’s jamu is made from processed spices that are used as an alternative treatment to maintain body health, both preventively and curatively. The tradition of drink Madura’s jamu is applied from an early age at home. But currently the dev...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | https://www.bio-conferences.org/articles/bioconf/pdf/2024/65/bioconf_btmic2024_01046.pdf |
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