The system of marketing information in research of attractiveness on international markets
The peculiarities of forming the system of marketing information for the analysis of international market attractiveness are viewed in an article. It is stated that this system should include wide range of indicators. The author introduces a multilevel system of characteristics of attractiveness ana...
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| Format: | Article |
| Language: | deu |
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Taras Shevchenko National University of Kyiv
2013-02-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=2220 |
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| _version_ | 1850157510548258816 |
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| author | Prygara О. |
| author_facet | Prygara О. |
| author_sort | Prygara О. |
| collection | DOAJ |
| description | The peculiarities of forming the system of marketing information for the analysis of international market attractiveness are viewed in an article. It is stated that this system should include wide range of indicators. The author introduces a multilevel system of characteristics of attractiveness analysis on the international markets. This system consists of megalevel – world level; macrolevel – country level; mezolevel – branch level; microlevel – firm level. Sources of information which can be used for the research of international market attractiveness are viewed in the article. |
| format | Article |
| id | doaj-art-35424580af9b4fef8ef8ee96388ddbac |
| institution | OA Journals |
| issn | 1728-2667 2079-908X |
| language | deu |
| publishDate | 2013-02-01 |
| publisher | Taras Shevchenko National University of Kyiv |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj-art-35424580af9b4fef8ef8ee96388ddbac2025-08-20T02:24:08ZdeuTaras Shevchenko National University of KyivВісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2013-02-012144384010.17721/1728-2667.2013/144-3/12The system of marketing information in research of attractiveness on international marketsPrygara О.The peculiarities of forming the system of marketing information for the analysis of international market attractiveness are viewed in an article. It is stated that this system should include wide range of indicators. The author introduces a multilevel system of characteristics of attractiveness analysis on the international markets. This system consists of megalevel – world level; macrolevel – country level; mezolevel – branch level; microlevel – firm level. Sources of information which can be used for the research of international market attractiveness are viewed in the article.http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=2220market attractivenessmarketing informationinternational marketmarket evaluation |
| spellingShingle | Prygara О. The system of marketing information in research of attractiveness on international markets Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка market attractiveness marketing information international market market evaluation |
| title | The system of marketing information in research of attractiveness on international markets |
| title_full | The system of marketing information in research of attractiveness on international markets |
| title_fullStr | The system of marketing information in research of attractiveness on international markets |
| title_full_unstemmed | The system of marketing information in research of attractiveness on international markets |
| title_short | The system of marketing information in research of attractiveness on international markets |
| title_sort | system of marketing information in research of attractiveness on international markets |
| topic | market attractiveness marketing information international market market evaluation |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=2220 |
| work_keys_str_mv | AT prygarao thesystemofmarketinginformationinresearchofattractivenessoninternationalmarkets AT prygarao systemofmarketinginformationinresearchofattractivenessoninternationalmarkets |