ANALISIS PENGARUH PROMOSI DAN E-WOM, TERHADAP MINAT BELI PELANGGAN MONARCH DENGAN DIMEDIASI BRAND IMAGE
This study aims to determine the effect of promotion and Electronic Word of Mouth (E-Wom) on the buying interest of Monarch customers mediated by brand image. This study used a causal quantitative approach using 200 respondents. The analysis technique used is the Structural Equational Model with th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2023-10-01
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| Series: | Jurnal Performa |
| Subjects: | |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/3753 |
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