ADVANTAGES AND DEFICIENCIES IN THE USE OF CRM IN HOTELS
Over the last decades, the dominant trend of globalization has led to extremely dynamic changes in two major areas - market and technology. The changing conditions of modern tourism development pose new challenges to the tourism business. Adhering to the preferences of modern tourists in their desir...
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2018-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.18_4/Art6.pdf |
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