COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS
It has been indicated to the differences in the meanings of the concept of “competitiveness of the University” in the context of state educational policy, macroeconomics, international and national education markets and in the context of regional consumer markets. The necessity of taking into accoun...
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| Language: | English |
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Publishing House of the State University of Management
2019-12-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1859 |
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| author | I. V. Zakharova |
| author_facet | I. V. Zakharova |
| author_sort | I. V. Zakharova |
| collection | DOAJ |
| description | It has been indicated to the differences in the meanings of the concept of “competitiveness of the University” in the context of state educational policy, macroeconomics, international and national education markets and in the context of regional consumer markets. The necessity of taking into account the consumer rating of universities in the regional market for the forecast and formation of demand for educational products of universities has been substantiated. The results of the analysis of the market of higher education in the Ulyanovsk region in the 2018-2019 academic year have been adduced. The assessment of consumer preferences of universities of the Ulyanovsk region has been made, the professional interests of school leavers have been determined. The author’s method of evaluation of competitive positions of universities, based on the coefficients of acceptance, rejection, indifference, has been explained. A discrepancy in consumer assessments of educational institutions among school leavers and their parents has been noticed, which confirms the phenomenon of inertial competitiveness of universities. The regularities of the formation of demand for educational programs of regional universities, the factors and risks of their development in the current socio-economic situation have been specified. |
| format | Article |
| id | doaj-art-34c8f544eb6843bfb0cf8bfd5b6813ae |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2019-12-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-34c8f544eb6843bfb0cf8bfd5b6813ae2025-02-04T08:28:02ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-12-0101116817510.26425/1816-4277-2019-11-168-1751559COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERSI. V. Zakharova0Ulyanovsk State University of EducationIt has been indicated to the differences in the meanings of the concept of “competitiveness of the University” in the context of state educational policy, macroeconomics, international and national education markets and in the context of regional consumer markets. The necessity of taking into account the consumer rating of universities in the regional market for the forecast and formation of demand for educational products of universities has been substantiated. The results of the analysis of the market of higher education in the Ulyanovsk region in the 2018-2019 academic year have been adduced. The assessment of consumer preferences of universities of the Ulyanovsk region has been made, the professional interests of school leavers have been determined. The author’s method of evaluation of competitive positions of universities, based on the coefficients of acceptance, rejection, indifference, has been explained. A discrepancy in consumer assessments of educational institutions among school leavers and their parents has been noticed, which confirms the phenomenon of inertial competitiveness of universities. The regularities of the formation of demand for educational programs of regional universities, the factors and risks of their development in the current socio-economic situation have been specified.https://vestnik.guu.ru/jour/article/view/1859regional universitiescompetitivenessmanaged competitionconsumersmarketing researchconsumer rating of universities |
| spellingShingle | I. V. Zakharova COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS Вестник университета regional universities competitiveness managed competition consumers marketing research consumer rating of universities |
| title | COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS |
| title_full | COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS |
| title_fullStr | COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS |
| title_full_unstemmed | COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS |
| title_short | COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS |
| title_sort | competitiveness of regional universities consideration of the views of consumers |
| topic | regional universities competitiveness managed competition consumers marketing research consumer rating of universities |
| url | https://vestnik.guu.ru/jour/article/view/1859 |
| work_keys_str_mv | AT ivzakharova competitivenessofregionaluniversitiesconsiderationoftheviewsofconsumers |