YUMIF dan Perubahan Sosial: Karakter, Komunikasi Strategis, dan Aktivasi Keterlibatan
Middle class in Indonesia is growing up but its interest is still inadequate in the political arena as the poor and the have. Mobilizing middle class to voice out their aspiration can trigger social change that might contribute to shift the horizon of democracy in the country. This paper brings prel...
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| Format: | Article |
| Language: | English |
| Published: |
Department of Communications, Universitas Islam Indonesia
2016-10-01
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| Series: | Jurnal Komunikasi |
| Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/6473 |
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| _version_ | 1850230851534585856 |
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| author | Abdul Rohman |
| author_facet | Abdul Rohman |
| author_sort | Abdul Rohman |
| collection | DOAJ |
| description | Middle class in Indonesia is growing up but its interest is still inadequate in the political arena as the poor and the have. Mobilizing middle class to voice out their aspiration can trigger social change that might contribute to shift the horizon of democracy in the country. This paper brings preliminary conclusion on this issue: a) Indonesian middle class hypothetically falls into transitional spectrum between baby boomers and early millennial that is indicated by the essential meaning of family and self-sufficiency in their career, embracing short-medium orientation, and inclination to be rational in responding communication message compared to earlier generation (b) fit and multidirectional communication strategy, emphasizing on engagement and dialogue via effective communication channels to yield collaborative exchange are necessary, and (c) Indonesian YUMIF has strong economic-political power to bring social changes, therefore, empowering them to bring a better Indonesia is crucial. |
| format | Article |
| id | doaj-art-34c08d0b2a7c48d796659e18fa1f7bf7 |
| institution | OA Journals |
| issn | 1907-848X 2548-7647 |
| language | English |
| publishDate | 2016-10-01 |
| publisher | Department of Communications, Universitas Islam Indonesia |
| record_format | Article |
| series | Jurnal Komunikasi |
| spelling | doaj-art-34c08d0b2a7c48d796659e18fa1f7bf72025-08-20T02:03:43ZengDepartment of Communications, Universitas Islam IndonesiaJurnal Komunikasi1907-848X2548-76472016-10-01825785YUMIF dan Perubahan Sosial: Karakter, Komunikasi Strategis, dan Aktivasi KeterlibatanAbdul Rohman0Universitas Islam IndonesiaMiddle class in Indonesia is growing up but its interest is still inadequate in the political arena as the poor and the have. Mobilizing middle class to voice out their aspiration can trigger social change that might contribute to shift the horizon of democracy in the country. This paper brings preliminary conclusion on this issue: a) Indonesian middle class hypothetically falls into transitional spectrum between baby boomers and early millennial that is indicated by the essential meaning of family and self-sufficiency in their career, embracing short-medium orientation, and inclination to be rational in responding communication message compared to earlier generation (b) fit and multidirectional communication strategy, emphasizing on engagement and dialogue via effective communication channels to yield collaborative exchange are necessary, and (c) Indonesian YUMIF has strong economic-political power to bring social changes, therefore, empowering them to bring a better Indonesia is crucial.https://journal.uii.ac.id/jurnal-komunikasi/article/view/6473 |
| spellingShingle | Abdul Rohman YUMIF dan Perubahan Sosial: Karakter, Komunikasi Strategis, dan Aktivasi Keterlibatan Jurnal Komunikasi |
| title | YUMIF dan Perubahan Sosial: Karakter, Komunikasi Strategis, dan Aktivasi Keterlibatan |
| title_full | YUMIF dan Perubahan Sosial: Karakter, Komunikasi Strategis, dan Aktivasi Keterlibatan |
| title_fullStr | YUMIF dan Perubahan Sosial: Karakter, Komunikasi Strategis, dan Aktivasi Keterlibatan |
| title_full_unstemmed | YUMIF dan Perubahan Sosial: Karakter, Komunikasi Strategis, dan Aktivasi Keterlibatan |
| title_short | YUMIF dan Perubahan Sosial: Karakter, Komunikasi Strategis, dan Aktivasi Keterlibatan |
| title_sort | yumif dan perubahan sosial karakter komunikasi strategis dan aktivasi keterlibatan |
| url | https://journal.uii.ac.id/jurnal-komunikasi/article/view/6473 |
| work_keys_str_mv | AT abdulrohman yumifdanperubahansosialkarakterkomunikasistrategisdanaktivasiketerlibatan |