CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR
This article is devoted to the analysis of results of the empirical research of studying the confidence phenomenon in channels of distribution of advertising information. The article provides the connection between confidence in channel of distribution of advertising information and confidence in ad...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2017-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/624 |
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| _version_ | 1832542020736909312 |
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| author | A. Timokhovich |
| author_facet | A. Timokhovich |
| author_sort | A. Timokhovich |
| collection | DOAJ |
| description | This article is devoted to the analysis of results of the empirical research of studying the confidence phenomenon in channels of distribution of advertising information. The article provides the connection between confidence in channel of distribution of advertising information and confidence in advertising messages transmitted on a certain channel. The article provides a rationale for the connection influence on consumer behavior. |
| format | Article |
| id | doaj-art-34a243f5a5664ef9a80dd66f0046568a |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2017-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-34a243f5a5664ef9a80dd66f0046568a2025-02-04T08:27:50ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-02-0102239246624CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIORA. Timokhovich0ФГБОУ ВО «ГУУ»This article is devoted to the analysis of results of the empirical research of studying the confidence phenomenon in channels of distribution of advertising information. The article provides the connection between confidence in channel of distribution of advertising information and confidence in advertising messages transmitted on a certain channel. The article provides a rationale for the connection influence on consumer behavior.https://vestnik.guu.ru/jour/article/view/624confidencecommunication channelmessageadvertisementmediaconsumer behavior |
| spellingShingle | A. Timokhovich CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR Вестник университета confidence communication channel message advertisement media consumer behavior |
| title | CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR |
| title_full | CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR |
| title_fullStr | CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR |
| title_full_unstemmed | CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR |
| title_short | CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR |
| title_sort | confidence in communication channel as a factor of influence on consumer behavior |
| topic | confidence communication channel message advertisement media consumer behavior |
| url | https://vestnik.guu.ru/jour/article/view/624 |
| work_keys_str_mv | AT atimokhovich confidenceincommunicationchannelasafactorofinfluenceonconsumerbehavior |