THE USABILITY OF I-SUYYAH: A MOBILE TOURISM APPLICATION FOR ARAB TOURISTS IN MALAYSIA
Globalisation and the rapid growth of technologies call for ease and automation in different aspects, including in tourism. Tourism is an important sector in Malaysia as it generates income for the country. In recent years, Malaysia has seen a surge in the arrival of high-spending Arab tourists. Th...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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University of Huelva
2021-06-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5090 |
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| author | Wan Ab Aziz Wan Daud Mohammad Taufiq Abdul Ghani Ahmad Zaki Amiruddin Kamarulzaman Abdul Ghani Ahmad Abdul Rahman |
| author_facet | Wan Ab Aziz Wan Daud Mohammad Taufiq Abdul Ghani Ahmad Zaki Amiruddin Kamarulzaman Abdul Ghani Ahmad Abdul Rahman |
| author_sort | Wan Ab Aziz Wan Daud |
| collection | DOAJ |
| description |
Globalisation and the rapid growth of technologies call for ease and automation in different aspects, including in tourism. Tourism is an important sector in Malaysia as it generates income for the country. In recent years, Malaysia has seen a surge in the arrival of high-spending Arab tourists. This reflects the need to provide a tool, specifically a tourism mobile application in the Arabic language, that could help ease their journey in Malaysia. Thus, this study aims to determine the usability of the i-Suyyah mobile application for Arab tourists in Malaysia. The data obtained were analysed using the Fuzzy Delphi method, and twelve experts were selected to analyse the fuzziness consensus. It was found that the i-Suyyah mobile application recorded a high percentage of expert consensus, specifically on its usability. All usability items have reached unity with the threshold value of d 0.2, and the percentage of consensus among the expert group is more than 83%.
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| format | Article |
| id | doaj-art-349d5d8f7d094dfca6306a93ea492ab6 |
| institution | OA Journals |
| issn | 2174-548X |
| language | English |
| publishDate | 2021-06-01 |
| publisher | University of Huelva |
| record_format | Article |
| series | Enlightening Tourism: A Pathmaking Journal |
| spelling | doaj-art-349d5d8f7d094dfca6306a93ea492ab62025-08-20T02:34:39ZengUniversity of HuelvaEnlightening Tourism: A Pathmaking Journal2174-548X2021-06-0111110.33776/et.v11i1.5090THE USABILITY OF I-SUYYAH: A MOBILE TOURISM APPLICATION FOR ARAB TOURISTS IN MALAYSIAWan Ab Aziz Wan Daud0Mohammad Taufiq Abdul Ghani1Ahmad Zaki Amiruddin2Kamarulzaman Abdul Ghani3Ahmad Abdul Rahman4Universiti Malaysia KelantanUniversiti Pendidikan Sultan IdrisUniversiti Malaysia KelantanUniversiti Malaysia KelantanUniversiti Malaysia Kelantan Globalisation and the rapid growth of technologies call for ease and automation in different aspects, including in tourism. Tourism is an important sector in Malaysia as it generates income for the country. In recent years, Malaysia has seen a surge in the arrival of high-spending Arab tourists. This reflects the need to provide a tool, specifically a tourism mobile application in the Arabic language, that could help ease their journey in Malaysia. Thus, this study aims to determine the usability of the i-Suyyah mobile application for Arab tourists in Malaysia. The data obtained were analysed using the Fuzzy Delphi method, and twelve experts were selected to analyse the fuzziness consensus. It was found that the i-Suyyah mobile application recorded a high percentage of expert consensus, specifically on its usability. All usability items have reached unity with the threshold value of d 0.2, and the percentage of consensus among the expert group is more than 83%. https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5090TourismDestinationArabFuzzy DelphiUsability |
| spellingShingle | Wan Ab Aziz Wan Daud Mohammad Taufiq Abdul Ghani Ahmad Zaki Amiruddin Kamarulzaman Abdul Ghani Ahmad Abdul Rahman THE USABILITY OF I-SUYYAH: A MOBILE TOURISM APPLICATION FOR ARAB TOURISTS IN MALAYSIA Enlightening Tourism: A Pathmaking Journal Tourism Destination Arab Fuzzy Delphi Usability |
| title | THE USABILITY OF I-SUYYAH: A MOBILE TOURISM APPLICATION FOR ARAB TOURISTS IN MALAYSIA |
| title_full | THE USABILITY OF I-SUYYAH: A MOBILE TOURISM APPLICATION FOR ARAB TOURISTS IN MALAYSIA |
| title_fullStr | THE USABILITY OF I-SUYYAH: A MOBILE TOURISM APPLICATION FOR ARAB TOURISTS IN MALAYSIA |
| title_full_unstemmed | THE USABILITY OF I-SUYYAH: A MOBILE TOURISM APPLICATION FOR ARAB TOURISTS IN MALAYSIA |
| title_short | THE USABILITY OF I-SUYYAH: A MOBILE TOURISM APPLICATION FOR ARAB TOURISTS IN MALAYSIA |
| title_sort | usability of i suyyah a mobile tourism application for arab tourists in malaysia |
| topic | Tourism Destination Arab Fuzzy Delphi Usability |
| url | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5090 |
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