From eco-friendly to fashionable: An investigation into Chinese consumers' demand for paper handbags in all dimensions
In recent years, there has been a notable shift in consumer and business attitudes towards sustainable environmental protection. This has led to an increased demand for products that combine fashion and environmental responsibility, with paper handbags emerging as a popular choice in this regard. Th...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-06-01
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| Series: | Sustainable Futures |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825001972 |
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| author | Haifei Ge Jaewook Shin |
| author_facet | Haifei Ge Jaewook Shin |
| author_sort | Haifei Ge |
| collection | DOAJ |
| description | In recent years, there has been a notable shift in consumer and business attitudes towards sustainable environmental protection. This has led to an increased demand for products that combine fashion and environmental responsibility, with paper handbags emerging as a popular choice in this regard. The objective of this study is to analyse the purchasing demand of Chinese consumers for environmentally friendly and fashionable paper handbags, with a view to providing a reference for companies' product design and marketing strategies. This study employs a combination of the KJ method and the Delphi method to construct 30 demand indicators for environmentally friendly and fashionable paper handbags, organised into seven dimensions. The four-quadrant analysis method of the KANO model is then used to rank and accurately classify these indicators, based on the advantage and disadvantage coefficients. The study demonstrates that the demand for environmentally friendly and fashionable paper handbags among Chinese consumers tends to be grouped and concentrated, with a clear division of demand. The findings of this study offer a foundation for businesses to categorise market demand and refine the design of environmentally friendly and fashionable paper handbags, thereby enhancing market competitiveness and providing an analytical framework for the development of other sustainable products. |
| format | Article |
| id | doaj-art-3490192b83c649b3a5d79f2f895e5fa1 |
| institution | OA Journals |
| issn | 2666-1888 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Sustainable Futures |
| spelling | doaj-art-3490192b83c649b3a5d79f2f895e5fa12025-08-20T02:07:01ZengElsevierSustainable Futures2666-18882025-06-01910062910.1016/j.sftr.2025.100629From eco-friendly to fashionable: An investigation into Chinese consumers' demand for paper handbags in all dimensionsHaifei Ge0Jaewook Shin1College of Fine Arts, Weinan Normal University, Weinan 714099, China; Department of Industrial Design, Dong-A University, Busan 49315, Republic of KoreaDepartment of Industrial Design, Dong-A University, Busan 49315, Republic of Korea; Corresponding author.In recent years, there has been a notable shift in consumer and business attitudes towards sustainable environmental protection. This has led to an increased demand for products that combine fashion and environmental responsibility, with paper handbags emerging as a popular choice in this regard. The objective of this study is to analyse the purchasing demand of Chinese consumers for environmentally friendly and fashionable paper handbags, with a view to providing a reference for companies' product design and marketing strategies. This study employs a combination of the KJ method and the Delphi method to construct 30 demand indicators for environmentally friendly and fashionable paper handbags, organised into seven dimensions. The four-quadrant analysis method of the KANO model is then used to rank and accurately classify these indicators, based on the advantage and disadvantage coefficients. The study demonstrates that the demand for environmentally friendly and fashionable paper handbags among Chinese consumers tends to be grouped and concentrated, with a clear division of demand. The findings of this study offer a foundation for businesses to categorise market demand and refine the design of environmentally friendly and fashionable paper handbags, thereby enhancing market competitiveness and providing an analytical framework for the development of other sustainable products.http://www.sciencedirect.com/science/article/pii/S2666188825001972Eco-friendly fashion paper handbagsKj analysis methodDelphi analysis methodKANO modelConsumer demand |
| spellingShingle | Haifei Ge Jaewook Shin From eco-friendly to fashionable: An investigation into Chinese consumers' demand for paper handbags in all dimensions Sustainable Futures Eco-friendly fashion paper handbags Kj analysis method Delphi analysis method KANO model Consumer demand |
| title | From eco-friendly to fashionable: An investigation into Chinese consumers' demand for paper handbags in all dimensions |
| title_full | From eco-friendly to fashionable: An investigation into Chinese consumers' demand for paper handbags in all dimensions |
| title_fullStr | From eco-friendly to fashionable: An investigation into Chinese consumers' demand for paper handbags in all dimensions |
| title_full_unstemmed | From eco-friendly to fashionable: An investigation into Chinese consumers' demand for paper handbags in all dimensions |
| title_short | From eco-friendly to fashionable: An investigation into Chinese consumers' demand for paper handbags in all dimensions |
| title_sort | from eco friendly to fashionable an investigation into chinese consumers demand for paper handbags in all dimensions |
| topic | Eco-friendly fashion paper handbags Kj analysis method Delphi analysis method KANO model Consumer demand |
| url | http://www.sciencedirect.com/science/article/pii/S2666188825001972 |
| work_keys_str_mv | AT haifeige fromecofriendlytofashionableaninvestigationintochineseconsumersdemandforpaperhandbagsinalldimensions AT jaewookshin fromecofriendlytofashionableaninvestigationintochineseconsumersdemandforpaperhandbagsinalldimensions |