APPLICATION OF MARKET BASKET ANALYSIS ON HAJI UMAR STORE’S SALES DATA USING THE APRIORI ALGORITHM

APPLICATION OF MARKET BASKET ANALYSIS ON HAJI UMAR STORE’S SALES DATA USING THE APRIORI ALGORITHM

Science and technology have advanced significantly, leading to an increased reliance on digital information and technology in nearly all aspects of human activity and work, including the micro, small, and medium enterprise (MSME) sector. This study aims to support an MSME, namely Haji Umar Store, in...

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Bibliographic Details
Main Authors: Salsabilla Sadedin Nasution, Aninda Muliani Harahap, Adnan Buyung Nasution
Format: Article
Language:English
Published: UPT Publikasi dan Pengelolaan Jurnal Universitas Islam Kalimantan Muhammad Arsyad Al Banjari 2025-04-01
Series:Al-Ulum
Subjects:
msme
market basket analysis
apriori algorithm
website
Online Access:https://ojs.uniska-bjm.ac.id/index.php/JST/article/view/18456
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