THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTAN

THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTAN

Digital marketing has become a key pillar in modern business strategies, including for micro-enterprises in Kalimantan. This study aims to analyze the impact of digital marketing on the marketing performance of micro-enterprises in the region. By utilizing quantitative and qualitative data, this st...

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Bibliographic Details
Main Authors: Sinar Dharmayana Putra, Michael Ricky Sondak, Erwin Parega, Sean Michael Owen Wijaya, Valencia Fenessa Turisno
Format: Article
Language:English
Published: Universitas Kristen Indonesian Paulus 2025-06-01
Series:Accounting Profession Journal (APAJI)
Subjects:
Digital marketing
micro-enterprise
marketing performance
Kalimantan
business strategy
Online Access:https://ojsapaji.org/index.php/apaji/article/view/354
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