THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTAN
Digital marketing has become a key pillar in modern business strategies, including for micro-enterprises in Kalimantan. This study aims to analyze the impact of digital marketing on the marketing performance of micro-enterprises in the region. By utilizing quantitative and qualitative data, this st...
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| Format: | Article |
| Language: | English |
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Universitas Kristen Indonesian Paulus
2025-06-01
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| Series: | Accounting Profession Journal (APAJI) |
| Subjects: | |
| Online Access: | https://ojsapaji.org/index.php/apaji/article/view/354 |
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| author | Sinar Dharmayana Putra Michael Ricky Sondak Erwin Parega Sean Michael Owen Wijaya Valencia Fenessa Turisno |
| author_facet | Sinar Dharmayana Putra Michael Ricky Sondak Erwin Parega Sean Michael Owen Wijaya Valencia Fenessa Turisno |
| author_sort | Sinar Dharmayana Putra |
| collection | DOAJ |
| description |
Digital marketing has become a key pillar in modern business strategies, including for micro-enterprises in Kalimantan. This study aims to analyze the impact of digital marketing on the marketing performance of micro-enterprises in the region. By utilizing quantitative and qualitative data, this study found that the adoption of digital marketing increases visibility, operational efficiency, and customer engagement. In addition, this study also highlights the challenges faced by micro-enterprises in implementing digital marketing strategies. The results of this study are expected to provide insights for stakeholders and business actors in optimizing the use of digital marketing.
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| format | Article |
| id | doaj-art-3422db7e8400488c90ceedbd64eca6e0 |
| institution | Kabale University |
| issn | 2715-7695 2686-0058 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Universitas Kristen Indonesian Paulus |
| record_format | Article |
| series | Accounting Profession Journal (APAJI) |
| spelling | doaj-art-3422db7e8400488c90ceedbd64eca6e02025-08-20T03:58:32ZengUniversitas Kristen Indonesian PaulusAccounting Profession Journal (APAJI)2715-76952686-00582025-06-017210.35593/apaji.v7i2.354THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTANSinar Dharmayana Putra0Michael Ricky Sondak1Erwin Parega2Sean Michael Owen Wijaya3Valencia Fenessa Turisno4Ciputra University MakassarCiputra University MakassarCiputra University MakassarCiputra University MakassarCiputra University Makassar Digital marketing has become a key pillar in modern business strategies, including for micro-enterprises in Kalimantan. This study aims to analyze the impact of digital marketing on the marketing performance of micro-enterprises in the region. By utilizing quantitative and qualitative data, this study found that the adoption of digital marketing increases visibility, operational efficiency, and customer engagement. In addition, this study also highlights the challenges faced by micro-enterprises in implementing digital marketing strategies. The results of this study are expected to provide insights for stakeholders and business actors in optimizing the use of digital marketing. https://ojsapaji.org/index.php/apaji/article/view/354Digital marketingmicro-enterprisemarketing performanceKalimantanbusiness strategy |
| spellingShingle | Sinar Dharmayana Putra Michael Ricky Sondak Erwin Parega Sean Michael Owen Wijaya Valencia Fenessa Turisno THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTAN Accounting Profession Journal (APAJI) Digital marketing micro-enterprise marketing performance Kalimantan business strategy |
| title | THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTAN |
| title_full | THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTAN |
| title_fullStr | THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTAN |
| title_full_unstemmed | THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTAN |
| title_short | THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTAN |
| title_sort | effect of digital marketing on promotion and marketing performance in micro enterprises in kalimantan |
| topic | Digital marketing micro-enterprise marketing performance Kalimantan business strategy |
| url | https://ojsapaji.org/index.php/apaji/article/view/354 |
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