Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising
Objective With the rapid advancement of technology, it has become possible to track consumers' behavior on the Internet. Consequently, marketers can tailor advertisements to align with consumers' needs and characteristics. However, this raises concerns about consumer privacy. Some research...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97187_e5e4e25cee21f5b8a75d4c92c4cec6e2.pdf |
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