Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies
Purpose – This study analyzes how digital technologies collaboration, and technological capabilities affect tourism products' advantage and supply chain resilience via virtual integration and customer service capabilities. Design/methodology/approach – To achieve the goals of this study, a digi...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-05-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTF-10-2023-0232/full/pdf |
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