Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies
Purpose – This study analyzes how digital technologies collaboration, and technological capabilities affect tourism products' advantage and supply chain resilience via virtual integration and customer service capabilities. Design/methodology/approach – To achieve the goals of this study, a digi...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2025-05-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTF-10-2023-0232/full/pdf |
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| _version_ | 1849322182079938560 |
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| author | Edward C.S. Ku |
| author_facet | Edward C.S. Ku |
| author_sort | Edward C.S. Ku |
| collection | DOAJ |
| description | Purpose – This study analyzes how digital technologies collaboration, and technological capabilities affect tourism products' advantage and supply chain resilience via virtual integration and customer service capabilities. Design/methodology/approach – To achieve the goals of this study, a digital transformation model was formulated based on the real option theory (ROT) and digital competencies perspective. Data were collected from travel agencies in Taiwan. This study uses the partial least square structural equation modeling (PLS-SEM) technique to analyze the research model, and 384 samples were collected from travel agencies for analysis. Findings – The research results point out that digital technology collaboration and technical capabilities affect virtual integration and customer service capabilities; customer service capabilities should also be regarded as key influencing variables to improve tourism product advantages and supply chain flexibility. Originality/value – This study shares a unique perspective on the digital transformation model, which includes antecedents, mediators and moderators, to construct the critical effects for analyzing the tourism products' advantage and supply chain resilience. |
| format | Article |
| id | doaj-art-341a7402a6da4b9ea68db825a8e95e97 |
| institution | Kabale University |
| issn | 2055-5911 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Journal of Tourism Futures |
| spelling | doaj-art-341a7402a6da4b9ea68db825a8e95e972025-08-20T03:49:28ZengEmerald PublishingJournal of Tourism Futures2055-59112025-05-0111224026010.1108/JTF-10-2023-0232Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competenciesEdward C.S. Ku0Department of Travel Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, TaiwanPurpose – This study analyzes how digital technologies collaboration, and technological capabilities affect tourism products' advantage and supply chain resilience via virtual integration and customer service capabilities. Design/methodology/approach – To achieve the goals of this study, a digital transformation model was formulated based on the real option theory (ROT) and digital competencies perspective. Data were collected from travel agencies in Taiwan. This study uses the partial least square structural equation modeling (PLS-SEM) technique to analyze the research model, and 384 samples were collected from travel agencies for analysis. Findings – The research results point out that digital technology collaboration and technical capabilities affect virtual integration and customer service capabilities; customer service capabilities should also be regarded as key influencing variables to improve tourism product advantages and supply chain flexibility. Originality/value – This study shares a unique perspective on the digital transformation model, which includes antecedents, mediators and moderators, to construct the critical effects for analyzing the tourism products' advantage and supply chain resilience.https://www.emerald.com/insight/content/doi/10.1108/JTF-10-2023-0232/full/pdfDigital transformationTourism products advantageTourism supply chain resilienceReal options theoryDigital competencies |
| spellingShingle | Edward C.S. Ku Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies Journal of Tourism Futures Digital transformation Tourism products advantage Tourism supply chain resilience Real options theory Digital competencies |
| title | Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies |
| title_full | Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies |
| title_fullStr | Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies |
| title_full_unstemmed | Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies |
| title_short | Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies |
| title_sort | tourism digital transformation and future supply chain competition an integrated perspective on real options theory and digital competencies |
| topic | Digital transformation Tourism products advantage Tourism supply chain resilience Real options theory Digital competencies |
| url | https://www.emerald.com/insight/content/doi/10.1108/JTF-10-2023-0232/full/pdf |
| work_keys_str_mv | AT edwardcsku tourismdigitaltransformationandfuturesupplychaincompetitionanintegratedperspectiveonrealoptionstheoryanddigitalcompetencies |