Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer
The purpose of this paper is to identify the profile of green consumers in Mexico based on the Inten-tion of Green Purchase and the Attitude Towards Green Consumption. In order to achieve this, in addition to the Exploratory and Confirmatory Fac-tor Analysis necessary to construct the latent...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Autónoma de Tamaulipas
2023-12-01
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| Series: | Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales |
| Subjects: | |
| Online Access: | https://revistapcc.uat.edu.mx/index.php/RPC/article/view/450 |
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