Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer
The purpose of this paper is to identify the profile of green consumers in Mexico based on the Inten-tion of Green Purchase and the Attitude Towards Green Consumption. In order to achieve this, in addition to the Exploratory and Confirmatory Fac-tor Analysis necessary to construct the latent...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Autónoma de Tamaulipas
2023-12-01
|
| Series: | Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales |
| Subjects: | |
| Online Access: | https://revistapcc.uat.edu.mx/index.php/RPC/article/view/450 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849398307332292608 |
|---|---|
| author | Daniel Bucio Gutiérrez José Ignacio Azuela Flores Karla Paola Jiménez Almaguer |
| author_facet | Daniel Bucio Gutiérrez José Ignacio Azuela Flores Karla Paola Jiménez Almaguer |
| author_sort | Daniel Bucio Gutiérrez |
| collection | DOAJ |
| description | The purpose of this paper is to identify the profile of green consumers in Mexico based on the Inten-tion of Green Purchase and the Attitude Towards Green Consumption. In order to achieve this, in addition to the Exploratory and Confirmatory Fac-tor Analysis necessary to construct the latent varia-bles, the Hierarchical and Non-Hierarchic Cluster analyzes (k-means) required to define the segments were estimated. The data was obtained from the Green Consumption Survey applied to final consu-mers. The results show two typologies of the green consumer: the skeptics, who are characterized by their lack of information and selfish attitude to-wards the environment, and the altruists who stand out for their extensive information and concern for the environment. |
| format | Article |
| id | doaj-art-340464b7f2d448efbc857dcf5a2bd7cd |
| institution | Kabale University |
| issn | 2007-1833 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Universidad Autónoma de Tamaulipas |
| record_format | Article |
| series | Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales |
| spelling | doaj-art-340464b7f2d448efbc857dcf5a2bd7cd2025-08-20T03:38:39ZengUniversidad Autónoma de TamaulipasRevista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales2007-18332023-12-011423652https://doi.org/10.29059/rpcc.20231201-161Typology of Green Consumers in Mexico: A Psychographic Profile of Green ConsumerDaniel Bucio Gutiérrez0José Ignacio Azuela Flores1Karla Paola Jiménez Almaguer2Facultad de Arquitectura, Diseño y Urbanismo, Universidad Autónoma de TamaulipasFacultad de Comercio y Administración de Tampico, Universidad Autónoma de Tamaulipas.Facultad de Comercio y Administración de Tampico, Universidad Autónoma de Tamaulipas.The purpose of this paper is to identify the profile of green consumers in Mexico based on the Inten-tion of Green Purchase and the Attitude Towards Green Consumption. In order to achieve this, in addition to the Exploratory and Confirmatory Fac-tor Analysis necessary to construct the latent varia-bles, the Hierarchical and Non-Hierarchic Cluster analyzes (k-means) required to define the segments were estimated. The data was obtained from the Green Consumption Survey applied to final consu-mers. The results show two typologies of the green consumer: the skeptics, who are characterized by their lack of information and selfish attitude to-wards the environment, and the altruists who stand out for their extensive information and concern for the environment.https://revistapcc.uat.edu.mx/index.php/RPC/article/view/450green consumersgreen marketingmarket segmentationcluster analysisk-means |
| spellingShingle | Daniel Bucio Gutiérrez José Ignacio Azuela Flores Karla Paola Jiménez Almaguer Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales green consumers green marketing market segmentation cluster analysis k-means |
| title | Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer |
| title_full | Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer |
| title_fullStr | Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer |
| title_full_unstemmed | Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer |
| title_short | Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer |
| title_sort | typology of green consumers in mexico a psychographic profile of green consumer |
| topic | green consumers green marketing market segmentation cluster analysis k-means |
| url | https://revistapcc.uat.edu.mx/index.php/RPC/article/view/450 |
| work_keys_str_mv | AT danielbuciogutierrez typologyofgreenconsumersinmexicoapsychographicprofileofgreenconsumer AT joseignacioazuelaflores typologyofgreenconsumersinmexicoapsychographicprofileofgreenconsumer AT karlapaolajimenezalmaguer typologyofgreenconsumersinmexicoapsychographicprofileofgreenconsumer |