Code-switching In Facebook Live Sales: A Marketing Strategy In The Algerian Context
This study explores code-switching in Facebook Live sales in Algeria, assessing its impact as a marketing strategy. By analyzing ten such broadcasts, the study sheds light on the linguistic strategies and code-switching patterns that salespeople adopt. Further depth is added through the examination...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Scientific and Technological Research Center for the Development of the Arabic Language
2024-06-01
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| Series: | Al-Lisaniyyat |
| Subjects: | |
| Online Access: | https://crstdla.dz/ojs/index.php/allj/article/view/656/557 |
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