Development communication as part of culture
In this survey of approaches to Development Communication (DC) the position is taken that DC, like development itself, should be regarded and studied as part of culture. A cultural perspective is particularly suited to revisit basic DC, communication and cultural concepts that have been obfuscated....
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1882 |
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| author | C.W. Malan |
| author_facet | C.W. Malan |
| author_sort | C.W. Malan |
| collection | DOAJ |
| description |
In this survey of approaches to Development Communication (DC) the
position is taken that DC, like development itself, should be regarded and
studied as part of culture. A cultural perspective is particularly suited to
revisit basic DC, communication and cultural concepts that have been
obfuscated. Each of these concepts can only be understood within a
particular discourse, a framewotk of meaning-producing and sense
making, and here the cultural framing predominates. "Oldn and une~
paradigms of DC are compared and relevant policy approaches are
surveyed. The main section deals with local knowledge and cultural
contexts, and the various functions within a development situation as they
relate to communication. In conclusion the importance of "cultural
translationn which is regarded as essential to effective DC, is highlighted.
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| format | Article |
| id | doaj-art-33d3763be073412ab4425a203e388f45 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-33d3763be073412ab4425a203e388f452025-01-20T08:49:02ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-0117110.36615/jcsa.v17i1.1882Development communication as part of cultureC.W. Malan0Human Sciences Research Council (HSRC) In this survey of approaches to Development Communication (DC) the position is taken that DC, like development itself, should be regarded and studied as part of culture. A cultural perspective is particularly suited to revisit basic DC, communication and cultural concepts that have been obfuscated. Each of these concepts can only be understood within a particular discourse, a framewotk of meaning-producing and sense making, and here the cultural framing predominates. "Oldn and une~ paradigms of DC are compared and relevant policy approaches are surveyed. The main section deals with local knowledge and cultural contexts, and the various functions within a development situation as they relate to communication. In conclusion the importance of "cultural translationn which is regarded as essential to effective DC, is highlighted. https://journals.uj.ac.za/index.php/jcsa/article/view/1882Development Communication (DC)cultural perspectivepolicy approacheslocal knowledge and cultural contextscultural translation |
| spellingShingle | C.W. Malan Development communication as part of culture Communicare Development Communication (DC) cultural perspective policy approaches local knowledge and cultural contexts cultural translation |
| title | Development communication as part of culture |
| title_full | Development communication as part of culture |
| title_fullStr | Development communication as part of culture |
| title_full_unstemmed | Development communication as part of culture |
| title_short | Development communication as part of culture |
| title_sort | development communication as part of culture |
| topic | Development Communication (DC) cultural perspective policy approaches local knowledge and cultural contexts cultural translation |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1882 |
| work_keys_str_mv | AT cwmalan developmentcommunicationaspartofculture |