Does Innovation Mediate the Relationship Between ICT Use and Competitive Advantage? Investigating the Perceptions of Practitioners in the Pharmaceutical Industry
The aim of this study is to examine whether ICT and innovation resources can be utilized to facilitate the competitiveness of both pharmaceutical firms and contract research organizations (CROs). By using structural equation modelling based on survey data collected from 683 pharmaceutical practition...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251342085 |
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