The influence of cost on customer satisfaction in e-commerce logistics: Mediating roles of service quality, technology usage, transportation time, and production condition
This study investigates the mediating roles of technology usage, service quality, transportation time, and product condition in the relationship between cost and customer satisfaction in the online retail logistics sector. Data were collected from 316 online sellers in Thailand, and the PROCESS macr...
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Main Authors: | Sasiprapha Asawawibul, Khahan Na-Nan, Kaptun Pinkajay, Nutt Jaturat, Yotsaphat Kittichotsatsawat, Bowei Hu |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2025-03-01
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Series: | Journal of Open Innovation: Technology, Market and Complexity |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853125000174 |
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