Complexity Analysis on the Supply Chain of Brand Enterprise Countermeasures against Imitation Threats
This paper studies the complexity of the decision system when a brand enterprise introduces new products and makes dynamic quality decisions to cope with imitation threats caused by a counterfeit enterprise. Using game theory, nonlinear system theory, and numerical simulation, the complexity charact...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2024-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2024/8347062 |
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