PROMOTING URBAN TOURISM THROUGH CITY BRANDING
Nowadays we are witnessing some sort of paradox with regards to the tourism practiced at the level of the big cities of the world. Regardless of the purpose of the journey: visiting historic landmarks, for pleasure and relaxation, on business, etc., tourists have become very irritating for the peopl...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2018-12-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | https://www.upet.ro/annals/economics/pdf/2018/p2/Nita_1.pdf |
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| _version_ | 1850192336091348992 |
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| author | DORINA NIȚĂ |
| author_facet | DORINA NIȚĂ |
| author_sort | DORINA NIȚĂ |
| collection | DOAJ |
| description | Nowadays we are witnessing some sort of paradox with regards to the tourism practiced at the level of the big cities of the world. Regardless of the purpose of the journey: visiting historic landmarks, for pleasure and relaxation, on business, etc., tourists have become very irritating for the people residing in these cities and thus enforcing measures that would limit the number of tourists. At the opposite end, there are other urban destinations which, aware of the importance of a town’s reputation in attracting tourists and of the advantages, especially economic ones, generated by tourism, seek to build and capitalize on the most representative town brand. In this paper we shall analyse the way a Romanian town within Hunedoara County has built its branding strategy around a historic landmark which is Deva fortress. |
| format | Article |
| id | doaj-art-3345ea802dca4ad5863b6e0d441bcece |
| institution | OA Journals |
| issn | 1582-5949 2247-8620 |
| language | English |
| publishDate | 2018-12-01 |
| publisher | University of Petrosani |
| record_format | Article |
| series | Annals of the University of Petrosani: Economics |
| spelling | doaj-art-3345ea802dca4ad5863b6e0d441bcece2025-08-20T02:14:35ZengUniversity of PetrosaniAnnals of the University of Petrosani: Economics1582-59492247-86202018-12-011827790PROMOTING URBAN TOURISM THROUGH CITY BRANDINGDORINA NIȚĂ0University of Petroşani, RomaniaNowadays we are witnessing some sort of paradox with regards to the tourism practiced at the level of the big cities of the world. Regardless of the purpose of the journey: visiting historic landmarks, for pleasure and relaxation, on business, etc., tourists have become very irritating for the people residing in these cities and thus enforcing measures that would limit the number of tourists. At the opposite end, there are other urban destinations which, aware of the importance of a town’s reputation in attracting tourists and of the advantages, especially economic ones, generated by tourism, seek to build and capitalize on the most representative town brand. In this paper we shall analyse the way a Romanian town within Hunedoara County has built its branding strategy around a historic landmark which is Deva fortress. https://www.upet.ro/annals/economics/pdf/2018/p2/Nita_1.pdfurban tourismcity brandingtouristic potentialpromotion strategy |
| spellingShingle | DORINA NIȚĂ PROMOTING URBAN TOURISM THROUGH CITY BRANDING Annals of the University of Petrosani: Economics urban tourism city branding touristic potential promotion strategy |
| title | PROMOTING URBAN TOURISM THROUGH CITY BRANDING |
| title_full | PROMOTING URBAN TOURISM THROUGH CITY BRANDING |
| title_fullStr | PROMOTING URBAN TOURISM THROUGH CITY BRANDING |
| title_full_unstemmed | PROMOTING URBAN TOURISM THROUGH CITY BRANDING |
| title_short | PROMOTING URBAN TOURISM THROUGH CITY BRANDING |
| title_sort | promoting urban tourism through city branding |
| topic | urban tourism city branding touristic potential promotion strategy |
| url | https://www.upet.ro/annals/economics/pdf/2018/p2/Nita_1.pdf |
| work_keys_str_mv | AT dorinanita promotingurbantourismthroughcitybranding |