Semiotic Analysis of Surau dan Silek Movie Posters
Movie posters are means of media promotion for an upcoming movie to persuade the moviegoers attending the cinema or to spread awareness of the near future release. In general, movie posters are embedded with initial information about the movie, i.e., the title, a short tagline, actors and actresses,...
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| Format: | Article |
| Language: | English |
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Indonesian Literature Study Program, Andalas University
2024-06-01
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| Series: | Puitika |
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| Online Access: | http://jurnalpuitika.fib.unand.ac.id/index.php/jurnalpuitika/article/view/587 |
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| _version_ | 1849387155657326592 |
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| author | Anne Pratiwi Ulil Amri Fitri Suandari |
| author_facet | Anne Pratiwi Ulil Amri Fitri Suandari |
| author_sort | Anne Pratiwi |
| collection | DOAJ |
| description | Movie posters are means of media promotion for an upcoming movie to persuade the moviegoers attending the cinema or to spread awareness of the near future release. In general, movie posters are embedded with initial information about the movie, i.e., the title, a short tagline, actors and actresses, production house, producers, and the team beyond its production. The information in a movie poster can be conveyed in various signs which are classified into two: linguistic and non-linguistic signs. This research aims to identify linguistic and non-linguistic signs and to analyze denotative and connotative meaning the signs found on the poster of Surau dan Silek, the debut full-length movie by Arief Malinmudo, by applying Barthes’ order of signification theory. The data are in the form of symbols found on the selected poster. This research is descriptive qualitative research. The result shows that the symbols convey numerous messages in explicit and implicitways, including information about the premise of the movie, cultural values and cultural references embedded to the story, its production detail, the actors and actresses, the characters, settings, and the moral lesson from the movie. |
| format | Article |
| id | doaj-art-32ffca694e0d4d839304aa49b878c07f |
| institution | Kabale University |
| issn | 0854-817X 2580-6009 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Indonesian Literature Study Program, Andalas University |
| record_format | Article |
| series | Puitika |
| spelling | doaj-art-32ffca694e0d4d839304aa49b878c07f2025-08-20T03:55:17ZengIndonesian Literature Study Program, Andalas UniversityPuitika0854-817X2580-60092024-06-01201223810.25077/puitika.v20i1.587160Semiotic Analysis of Surau dan Silek Movie PostersAnne Pratiwi0Ulil Amri1Fitri Suandari2Sastra Inggris, Fakultas Ilmu Budaya, Universitas AndalasUniversitas JambiMagister Linguistik, Fakultas Ilmu Budaya, Universitas AndalasMovie posters are means of media promotion for an upcoming movie to persuade the moviegoers attending the cinema or to spread awareness of the near future release. In general, movie posters are embedded with initial information about the movie, i.e., the title, a short tagline, actors and actresses, production house, producers, and the team beyond its production. The information in a movie poster can be conveyed in various signs which are classified into two: linguistic and non-linguistic signs. This research aims to identify linguistic and non-linguistic signs and to analyze denotative and connotative meaning the signs found on the poster of Surau dan Silek, the debut full-length movie by Arief Malinmudo, by applying Barthes’ order of signification theory. The data are in the form of symbols found on the selected poster. This research is descriptive qualitative research. The result shows that the symbols convey numerous messages in explicit and implicitways, including information about the premise of the movie, cultural values and cultural references embedded to the story, its production detail, the actors and actresses, the characters, settings, and the moral lesson from the movie.http://jurnalpuitika.fib.unand.ac.id/index.php/jurnalpuitika/article/view/587semiotics, movie posters, linguistics signs, non-linguistics signs, surau dan silek movie |
| spellingShingle | Anne Pratiwi Ulil Amri Fitri Suandari Semiotic Analysis of Surau dan Silek Movie Posters Puitika semiotics, movie posters, linguistics signs, non-linguistics signs, surau dan silek movie |
| title | Semiotic Analysis of Surau dan Silek Movie Posters |
| title_full | Semiotic Analysis of Surau dan Silek Movie Posters |
| title_fullStr | Semiotic Analysis of Surau dan Silek Movie Posters |
| title_full_unstemmed | Semiotic Analysis of Surau dan Silek Movie Posters |
| title_short | Semiotic Analysis of Surau dan Silek Movie Posters |
| title_sort | semiotic analysis of surau dan silek movie posters |
| topic | semiotics, movie posters, linguistics signs, non-linguistics signs, surau dan silek movie |
| url | http://jurnalpuitika.fib.unand.ac.id/index.php/jurnalpuitika/article/view/587 |
| work_keys_str_mv | AT annepratiwi semioticanalysisofsuraudansilekmovieposters AT ulilamri semioticanalysisofsuraudansilekmovieposters AT fitrisuandari semioticanalysisofsuraudansilekmovieposters |