A VIEWPOINT ON ECONOMY STUDENTS' PERCEPTIONS REGARDING THE PROMOTION PROCESS OF TOURISM PRODUCTS USING ONLINE MARKETING
Among the tools that are used in promotional activity in tourism, the online marketing opens the possibility to promptly create offers, meet buyers' demands, and strengthen customer relationships. The online marketers consider that the Internet is a modern technology that allows firms to connec...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universităţii "Constantin Brâncoveanu"
2014-11-01
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| Series: | Strategii Manageriale |
| Subjects: | |
| Online Access: | http://www.strategiimanageriale.ro/papers/140493.pdf |
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