A VIEWPOINT ON ECONOMY STUDENTS' PERCEPTIONS REGARDING THE PROMOTION PROCESS OF TOURISM PRODUCTS USING ONLINE MARKETING
Among the tools that are used in promotional activity in tourism, the online marketing opens the possibility to promptly create offers, meet buyers' demands, and strengthen customer relationships. The online marketers consider that the Internet is a modern technology that allows firms to connec...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universităţii "Constantin Brâncoveanu"
2014-11-01
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| Series: | Strategii Manageriale |
| Subjects: | |
| Online Access: | http://www.strategiimanageriale.ro/papers/140493.pdf |
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| author | Silvia, MUHCINA Andreea-Daniela, MORARU |
| author_facet | Silvia, MUHCINA Andreea-Daniela, MORARU |
| author_sort | Silvia, MUHCINA |
| collection | DOAJ |
| description | Among the tools that are used in promotional activity in tourism, the online marketing opens the possibility to promptly create offers, meet buyers' demands, and strengthen customer relationships. The online marketers consider that the Internet is a modern technology that allows firms to connect business partners, to identify more rapidly the consumers' needs, to understand and answer on individual demand. The aim of this paper is to emphasize the importance of online marketing in the process of promotion and distribution of tourism products, starting from an empirical research conducted among economic sciences faculty students. The results of this work may provide a partial image of the young people's opinion about online marketing as a tool of marketing communication, and may be approached as a modest guide for tourism marketers in the process of creating, promoting and distributing tourism offers. |
| format | Article |
| id | doaj-art-329c4514916a4e618c3ca63a53913e01 |
| institution | Kabale University |
| issn | 1844-668X 1844-668X |
| language | English |
| publishDate | 2014-11-01 |
| publisher | Universităţii "Constantin Brâncoveanu" |
| record_format | Article |
| series | Strategii Manageriale |
| spelling | doaj-art-329c4514916a4e618c3ca63a53913e012025-08-20T03:33:02ZengUniversităţii "Constantin Brâncoveanu"Strategii Manageriale1844-668X1844-668X2014-11-01VII4718725A VIEWPOINT ON ECONOMY STUDENTS' PERCEPTIONS REGARDING THE PROMOTION PROCESS OF TOURISM PRODUCTS USING ONLINE MARKETINGSilvia, MUHCINA0Andreea-Daniela, MORARU1Faculty of Economic Sciences, Ovidius University of ConstantaFaculty of Economic Sciences, Ovidius University of ConstantaAmong the tools that are used in promotional activity in tourism, the online marketing opens the possibility to promptly create offers, meet buyers' demands, and strengthen customer relationships. The online marketers consider that the Internet is a modern technology that allows firms to connect business partners, to identify more rapidly the consumers' needs, to understand and answer on individual demand. The aim of this paper is to emphasize the importance of online marketing in the process of promotion and distribution of tourism products, starting from an empirical research conducted among economic sciences faculty students. The results of this work may provide a partial image of the young people's opinion about online marketing as a tool of marketing communication, and may be approached as a modest guide for tourism marketers in the process of creating, promoting and distributing tourism offers.http://www.strategiimanageriale.ro/papers/140493.pdfmarketingtourismon-linepromotionproducts |
| spellingShingle | Silvia, MUHCINA Andreea-Daniela, MORARU A VIEWPOINT ON ECONOMY STUDENTS' PERCEPTIONS REGARDING THE PROMOTION PROCESS OF TOURISM PRODUCTS USING ONLINE MARKETING Strategii Manageriale marketing tourism on-line promotion products |
| title | A VIEWPOINT ON ECONOMY STUDENTS' PERCEPTIONS REGARDING THE PROMOTION PROCESS OF TOURISM PRODUCTS USING ONLINE MARKETING |
| title_full | A VIEWPOINT ON ECONOMY STUDENTS' PERCEPTIONS REGARDING THE PROMOTION PROCESS OF TOURISM PRODUCTS USING ONLINE MARKETING |
| title_fullStr | A VIEWPOINT ON ECONOMY STUDENTS' PERCEPTIONS REGARDING THE PROMOTION PROCESS OF TOURISM PRODUCTS USING ONLINE MARKETING |
| title_full_unstemmed | A VIEWPOINT ON ECONOMY STUDENTS' PERCEPTIONS REGARDING THE PROMOTION PROCESS OF TOURISM PRODUCTS USING ONLINE MARKETING |
| title_short | A VIEWPOINT ON ECONOMY STUDENTS' PERCEPTIONS REGARDING THE PROMOTION PROCESS OF TOURISM PRODUCTS USING ONLINE MARKETING |
| title_sort | viewpoint on economy students perceptions regarding the promotion process of tourism products using online marketing |
| topic | marketing tourism on-line promotion products |
| url | http://www.strategiimanageriale.ro/papers/140493.pdf |
| work_keys_str_mv | AT silviamuhcina aviewpointoneconomystudentsperceptionsregardingthepromotionprocessoftourismproductsusingonlinemarketing AT andreeadanielamoraru aviewpointoneconomystudentsperceptionsregardingthepromotionprocessoftourismproductsusingonlinemarketing AT silviamuhcina viewpointoneconomystudentsperceptionsregardingthepromotionprocessoftourismproductsusingonlinemarketing AT andreeadanielamoraru viewpointoneconomystudentsperceptionsregardingthepromotionprocessoftourismproductsusingonlinemarketing |