Dynamic Changes and Recovery in Event Venues: Perspectives from MICE Event Planners and Venue Managers
The study examines the role played by event venues in helping the MICE event industry in South Africa recover from the Covid-19 pandemic, adapt to new conditions and innovate. The analysis is based on qualitative data collected during in-depth interviews with MICE event venue suppliers and planners...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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WSB Poznań
2023-11-01
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| Series: | Studia Periegetica |
| Subjects: | |
| Online Access: | https://journals.wsb.poznan.pl/index.php/sp/article/view/598 |
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| _version_ | 1849387890252972032 |
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| author | Refiloe Julia Lekgau Tembi Maloney Tichaawa |
| author_facet | Refiloe Julia Lekgau Tembi Maloney Tichaawa |
| author_sort | Refiloe Julia Lekgau |
| collection | DOAJ |
| description |
The study examines the role played by event venues in helping the MICE event industry in South Africa recover from the Covid-19 pandemic, adapt to new conditions and innovate. The analysis is based on qualitative data collected during in-depth interviews with MICE event venue suppliers and planners. It was found that a crucial first step in order to reopen these venues was to ensure compliance with safety regulations. In response to the quick shift to virtual and hybrid events, many venues implemented necessary upgrades to accommodate such forms of participation. A number of event planners also considered using multiple venues to host large-scale events. The crisis caused by the pandemic re-emphasised the importance of alternative event venues and outdoor spaces. The study has implications for MICE event planners and suppliers.
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| format | Article |
| id | doaj-art-3272cbc8fa7f466aa42e0077c6975e85 |
| institution | Kabale University |
| issn | 1897-9262 |
| language | English |
| publishDate | 2023-11-01 |
| publisher | WSB Poznań |
| record_format | Article |
| series | Studia Periegetica |
| spelling | doaj-art-3272cbc8fa7f466aa42e0077c6975e852025-08-20T03:42:27ZengWSB PoznańStudia Periegetica1897-92622023-11-0144410.58683/sp.598Dynamic Changes and Recovery in Event Venues: Perspectives from MICE Event Planners and Venue ManagersRefiloe Julia Lekgau0Tembi Maloney Tichaawa1School of Tourism & Hospitality, University of Johannesburg, South AfricaSchool of Tourism & Hospitality, University of Johannesburg, South Africa The study examines the role played by event venues in helping the MICE event industry in South Africa recover from the Covid-19 pandemic, adapt to new conditions and innovate. The analysis is based on qualitative data collected during in-depth interviews with MICE event venue suppliers and planners. It was found that a crucial first step in order to reopen these venues was to ensure compliance with safety regulations. In response to the quick shift to virtual and hybrid events, many venues implemented necessary upgrades to accommodate such forms of participation. A number of event planners also considered using multiple venues to host large-scale events. The crisis caused by the pandemic re-emphasised the importance of alternative event venues and outdoor spaces. The study has implications for MICE event planners and suppliers. https://journals.wsb.poznan.pl/index.php/sp/article/view/598hybrid event, MICE events, South Africa, suppliers, venues, virtual event |
| spellingShingle | Refiloe Julia Lekgau Tembi Maloney Tichaawa Dynamic Changes and Recovery in Event Venues: Perspectives from MICE Event Planners and Venue Managers Studia Periegetica hybrid event, MICE events, South Africa, suppliers, venues, virtual event |
| title | Dynamic Changes and Recovery in Event Venues: Perspectives from MICE Event Planners and Venue Managers |
| title_full | Dynamic Changes and Recovery in Event Venues: Perspectives from MICE Event Planners and Venue Managers |
| title_fullStr | Dynamic Changes and Recovery in Event Venues: Perspectives from MICE Event Planners and Venue Managers |
| title_full_unstemmed | Dynamic Changes and Recovery in Event Venues: Perspectives from MICE Event Planners and Venue Managers |
| title_short | Dynamic Changes and Recovery in Event Venues: Perspectives from MICE Event Planners and Venue Managers |
| title_sort | dynamic changes and recovery in event venues perspectives from mice event planners and venue managers |
| topic | hybrid event, MICE events, South Africa, suppliers, venues, virtual event |
| url | https://journals.wsb.poznan.pl/index.php/sp/article/view/598 |
| work_keys_str_mv | AT refiloejulialekgau dynamicchangesandrecoveryineventvenuesperspectivesfrommiceeventplannersandvenuemanagers AT tembimaloneytichaawa dynamicchangesandrecoveryineventvenuesperspectivesfrommiceeventplannersandvenuemanagers |